Marketing Manager – ESCO & GAS Trading Cards

Complex•Los Angeles, CA

About The Position

Complex is the definitive platform for global youth culture and music lifestyle, integrating content, commerce, and live experiences. This role is for a dynamic, culture-driven Marketing Manager to lead brand and growth initiatives across ESCO and GAS Trading Cards, a division of Complex. The position sits at the intersection of music, entertainment, collectibles, and street culture, driving brand presence across digital, retail, and real-world experiences. The manager will own the marketing engine, including social, content, brand launches, and experiential moments, while collaborating with internal teams, retail partners, and stakeholders.

Requirements

5+ years of experience in brand marketing, preferably in consumer products, streetwear, collectibles, music, or entertainment.
Strong understanding of social media, digital marketing, and cultural trends.
Experience managing influencers, partnerships, and campaigns end-to-end.
Proven ability to execute experiential activations and brand launches.
Strong communication skills and ability to work cross-functionally.
Entrepreneurial mindset—comfortable building and scaling in a fast-moving environment.
Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.

Responsibilities

Lead the development and execution of brand strategy for ESCO and GAS Trading Cards.
Drive major brand launches, partnerships, and product storytelling.
Ensure consistent voice, positioning, and cultural relevance across all touch points including social, content & digital.
Oversee all social media channels (strategy, content calendar, and execution).
Manage and evolve brand websites to optimize storytelling and conversion.
Partner with creative teams to produce best-in-class content.
Concept and execute experiential activations (events, festivals, retail moments).
Leverage access to artists, talent, and cultural moments to drive brand heat.
Build and manage influencer and affiliate programs.
Track performance and optimize for reach, engagement, and conversion.
Serve as key liaison between Complex and Collection.
Collaborate with product, sales, and licensing teams to align go-to-market strategies.
Partner with retail accounts to develop and execute co-marketing programs.
Support in-store launches, exclusives, and key retail moments.