Sr. Manager, Lifecycle (Nurture, Retention & Loyalty)

Little SleepiesLos Angeles, CA
$115,000 - $130,000Hybrid

About The Position

Little Sleepies is a rapidly growing company specializing in soft and durable products for families. They are known for their unique prints and custom-developed fabrics, Lunaluxe® and Soluxe®, designed for comfort and movement. The company is driven by innovation, care, creativity, and a passion for bringing joy and comfort to families worldwide. They are seeking individuals who resonate with their mission to join their team.

Requirements

  • 5+ years in Lifecycle Marketing, CRM, or Growth, with a proven track record in retention and loyalty strategy for a D2C or e-commerce brand.
  • Ability to build strategic roadmaps and learning agendas that drive measurable LTV growth.
  • Expert-level knowledge of A/B testing and the ability to translate complex data into actionable insights.
  • Experience with major customer engagement platforms (e.g., Klaviyo, Iterable, Bloomreach) and loyalty infrastructure.
  • Comfort working with data teams to productize machine learning models like churn prediction or recommendation engines.
  • An excellent communicator who can align diverse stakeholders—from Customer Service to Merchandising—around shared retention outcomes.
  • A proactive self-starter who thrives in a collaborative, fast-paced environment and isn't afraid to innovate.

Responsibilities

  • Architect the Retention Roadmap: Partner with the Director to define the strategic direction of our nurture ecosystem, focusing on recurring revenue, repeat purchase frequency, and long-term engagement.
  • Optimize the Loyalty Program: Lead the messaging and engagement strategy for our "built-from-scratch" loyalty programs, ensuring "smile-sparking" rewards at every touchpoint.
  • Post-Purchase & Education Mastery: Own the journey after the first order, including transactional messaging, product education, and "how-to" onboarding to ensure customer success.
  • Scale Personalization & ML: Shape how we use machine learning (such as churn risk, propensity modeling, and recommendation ranking) to deliver high-value, personalized communications.
  • Win-Back & Reactivation: Design and optimize automated re-engagement, replenishment, and win-back flows to mitigate churn and bring "hibernating" customers back into the fold.
  • Community & Advocacy: Leverage reviews and social proof to build brand equity and foster a community that customers are proud to belong to.
  • Collaborate & Experiment: Partner cross-functionally with Creative, CS, Merchandising, and Site teams to operationalize continuous A/B testing that improves the repeat user lifecycle.
  • Cross-Sell & Up-Sell Strategy: Utilize purchase history and AI to recommend the next best product, driving higher AOV and deeper account adoption.

Benefits

  • Health, dental, and vision insurance
  • Paid time off, vacation
  • Sick days
  • Paid holidays
  • Short and long-term disability
  • Life insurance
  • 401(k)
  • Employee Assistance Program
  • Flexible Spending Accounts
  • Home office stipend
  • Internet stipend
  • Company discount
  • Team building activities
  • Company-issued computer
  • Free pajamas & Play product when you join (and every year on your work anniversary!)
  • Generous employee discount all year long
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