Lifecycle & Loyalty Marketing Specialist

Sport Clips - Support Center•Georgetown, TX

1d•$75,000 - $95,000•Hybrid

About The Position

At Sport Clips, we're passionate about creating championship experiences for our Clients. We're looking for a Specialist, Lifecycle & Loyalty Marketing to help strengthen customer relationships, increase retention, and drive loyalty through personalized, data-driven marketing campaigns. In this role, you'll help execute and optimize customer lifecycle strategies across email, SMS, push notifications, in-app messaging, and loyalty initiatives. You'll work closely with Marketing, Analytics, Operations, and Creative teams to deliver timely, relevant communications that drive engagement, repeat visits, and long-term customer value. You'll have the opportunity to influence the customer journey through Sport Clips' loyalty and customer engagement programs, helping shape how millions of client interactions connect with our brand each year. This is a hands-on role for someone who enjoys combining data, technology, and creativity to improve the customer experience. The ideal candidate is highly organized, curious, detail-oriented, and experienced with CRM and customer engagement platforms, particularly Braze. To be successful in this role, candidates must have a minimum of two years of hands-on Braze experience building and executing campaigns across multiple channels.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
Minimum of 2 years of hands-on experience using Braze, including campaign creation and execution across email, SMS, push notifications, in-app messaging, and Canvases
2-4 years of experience in lifecycle marketing, CRM marketing, retention marketing, loyalty marketing, or customer engagement
Experience developing audience segmentation and personalization strategies using customer behavior and engagement data
Strong understanding of multi-channel customer journeys and marketing best practices across web and mobile platforms
Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously
Strong communication and collaboration skills with experience working cross-functionally
Highly organized with exceptional attention to detail

Nice To Haves

Braze certification
Experience with Liquid Logic
Experience with Segment, Microsoft Azure, or similar customer data platform
Experience supporting loyalty programs, customer retention initiatives, and promotional marketing campaigns
Familiarity with A/B testing, experimentation frameworks, and marketing performance analytics
Experience in franchise, retail, hospitality, membership, or multi-location consumer businesses
Passion for creating exceptional customer experiences and driving brand loyalty

Responsibilities

Execute multi-channel lifecycle marketing campaigns across email, SMS, push notifications, in-app messaging, and loyalty channels
Manage campaigns from concept through execution, including segmentation, audience selection, offer setup, testing, deployment, and optimization
Serve as a power user of Braze and related customer engagement platforms
Support loyalty, retention, win-back, and promotional campaigns designed to increase customer frequency and lifetime value
Partner with Creative, Analytics, Operations, and Brand teams to align campaigns with business priorities and seasonal initiatives
Conduct A/B and multivariate testing to improve campaign performance, customer engagement, and conversion rates
Monitor campaign results and develop actionable insights and recommendations to improve retention, loyalty, and customer lifetime value
Leverage customer feedback, survey results, and behavioral data to continuously improve the customer experience
Maintain campaign calendars, project timelines, and execution processes to ensure flawless delivery
Collaborate with internal stakeholders and external partners to ensure campaigns are executed accurately, on time, and on brand