FLEX Manager, Lifecycle Loyalty Promotions

Marriott•Bethesda, MD

1d•$46 - $69•Hybrid

About The Position

The Manager, Lifecycle, Loyalty & Promotions Marketing role will lead special projects spanning the entirety of the customer lifecycle—from strategy and planning through activation and optimization. This role brings a deep understanding of the customer at every stage of the journey to shape recommendations and drive initiatives that improve engagement, loyalty, and lifetime value. The Manager will provide direction across lifecycle initiatives by managing project plans, aligning priorities, and ensuring key milestones, dependencies, and cross-functional deliverables remain on track. A core component of the role is guiding lifecycle content strategy and refresh planning across campaigns—helping define what should evolve, when it should evolve, and how updates should be sequenced to optimize the customer experience and operational efficiency. The Manager will oversee the creative refresh roadmap, partner across teams to ensure content changes are delivered as intended and synthesize outcomes and learnings to inform future enhancements.

Requirements

Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major
Three or more years’ relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance
Strong project management skills

Nice To Haves

Prior experience in marketing loyalty programs
Expertise in managing end to end marketing campaign development.

Responsibilities

Support special projects spanning the full lifecycle by driving project governance across intake, launch, measurement, and optimization, while maintaining visibility into milestones, dependencies, and key decisions.
Manage the creative refresh roadmap, including prioritization and recommendations for sequencing updates across campaigns to balance customer experience, operational capacity, and business priorities.
Manage content planning and review for lifecycle updates by shaping messaging direction, ensuring creative and copy align to brand and business objectives, and confirming readiness for activation.
Support the delivery of planned content and campaign updates, partnering with cross-functional teams to ensure changes are implemented accurately, quality standards are met, and campaigns are ready for launch.
Assess performance across lifecycle initiatives and content updates by interpreting results, identifying insights and opportunities, and translating learnings into future optimizations and roadmap recommendations.
Anticipate risks, timeline impacts, and decision points, and drive timely resolution through clear communication, mitigation planning, and escalation when appropriate.