Director, Loyalty and Promotions Strategy

dentsu•Detroit, MI

1d•$113,000 - $158,000•Hybrid

About The Position

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 50+ offices across the US, EMEA, and APAC, Merkle has 9,600+ employees worldwide. In 2016, the agency joined dentsu. For more information, visit www.merkleinc.com. The Director, Loyalty and Promotions Strategy will lead in designing next generation, interactive loyalty that enable our clients to build strong, enduring relationships with their most valued consumers. By combining marketing expertise, business analysis, and problem solving you will set the strategic direction and program definition for clients that include leading global brands – such as Coca-Cola, Starbucks, and L’Oréal. You will work collaboratively across a team of strategy colleagues and cross-functional team members in delivering comprehensive consulting engagements across dynamic portfolio of clients. You will be joining an innovative and growing team that uniquely combines the strategic acumen of a consulting firm with the creative flair of a marketing agency. We are passionate about delivering great work that is actionable and valuable to clients and this role will play significant role in driving our continued growth and leadership in the market.

Requirements

7 - 9+ years of experience in a strategic role at a management consulting firm, strategic marketing agency, or in marketing strategy / customer strategy leadership for a Fortune 500 company
Demonstrated experience and expertise in a combination of the following disciplines: loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, and CRM
Strategic thinker able to derive and synthesize insights to provide comprehensive analysis and actionable recommendations for impactful client-facing deliverables
Accomplished in combining creativity and critical analysis to storyline recommendations to marketing leaders - leveraging well-developed PowerPoint skills to create compelling presentations with a strong narrative and effective communication skills to engage senior clients
Demonstrated analytical approach – with strong quantitative skill set to derive data-driven recommendations, inform the financial business case, and evaluate program performance
Highly collaborative, with strong leadership ability -- combining the toolset and presence to lead both engagement team and clients alike
Proven growth mindset – eager and fast to learn, adept in taking on new challenges, and committed to enabling continuous improvement
Diligent, disciplined, and accountable - comfortable in performing at a high-level in a dynamic, sometimes ambiguous, deadline-driven environment

Responsibilities

Lead consulting engagement delivery in partnership with a cross-functional team across phases that include discovery, strategy, program design, user experience, business case, and road-mapping
Utilize your expertise and experience across disciplines of loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver significant client value
Focus on defining strategies that create moments of engagement across the customer lifecycle that drive sustainable, emotional connections between the consumer and brand
Utilize data and analytics to inform program opportunity, define the business case, and outline success measures
Create strong internal partnership with cross-functional team members – building collaboration that spans the disciplines of creative, technology, data insights, and account management
Develop strong client relationships and establish influence with key client decisions makers
Build and maintain subject expertise across the loyalty domain - including trends, best practices, and thought leadership