Sr. Manager, Lifecycle (Nurture, Retention & Loyalty)

Little Sleepies•Los Angeles, CA

2d•Hybrid

About The Position

Little Sleepies is a rapidly growing company specializing in soft and durable family products, known for its unique prints and trusted fabrics like Lunaluxe® and Soluxe®. The company is driven by innovation, care, creativity, and a passion for bringing joy and comfort to families worldwide. This role is hybrid, requiring a minimum of three days per week at their Los Angeles, CA headquarters. The Senior Manager, Lifecycle (Nurture, Retention & Loyalty) will report to the Director of Lifecycle & Loyalty and will be responsible for post-purchase innovation, aiming to convert one-time buyers into lifelong brand advocates. The goal is to increase purchase frequency and maximize Customer Lifetime Value (cLTV) by leveraging data, AI, and community-building strategies. This includes scaling the loyalty program and architecting win-back flows to ensure customers feel valued and rewarded.

Requirements

5+ years in Lifecycle Marketing, CRM, or Growth, with a proven track record in retention and loyalty strategy for a D2C or e-commerce brand.
Ability to build strategic roadmaps and learning agendas that drive measurable LTV growth.
Expert-level knowledge of A/B testing and the ability to translate complex data into actionable insights.
Experience with major customer engagement platforms (e.g., Klaviyo, Iterable, Bloomreach) and loyalty infrastructure.
Comfort working with data teams to productize machine learning models like churn prediction or recommendation engines.
An excellent communicator who can align diverse stakeholders—from Customer Service to Merchandising—around shared retention outcomes.
A proactive self-starter who thrives in a collaborative, fast-paced environment and isn't afraid to innovate.

Responsibilities

Architect the Retention Roadmap: Partner with the Director to define the strategic direction of our nurture ecosystem, focusing on recurring revenue, repeat purchase frequency, and long-term engagement.
Optimize the Loyalty Program: Lead the messaging and engagement strategy for our "built-from-scratch" loyalty programs, ensuring "smile-sparking" rewards at every touchpoint.
Post-Purchase & Education Mastery: Own the journey after the first order, including transactional messaging, product education, and "how-to" onboarding to ensure customer success.
Scale Personalization & ML: Shape how we use machine learning (such as churn risk, propensity modeling, and recommendation ranking) to deliver high-value, personalized communications.
Win-Back & Reactivation: Design and optimize automated re-engagement, replenishment, and win-back flows to mitigate churn and bring "hibernating" customers back into the fold.
Community & Advocacy: Leverage reviews and social proof to build brand equity and foster a community that customers are proud to belong to.
Collaborate & Experiment: Partner cross-functionally with Creative, CS, Merchandising, and Site teams to operationalize continuous A/B testing that improves the repeat user lifecycle.
Cross-Sell & Up-Sell Strategy: Utilize purchase history and AI to recommend the next best product, driving higher AOV and deeper account adoption.

Benefits

Health, dental, and vision insurance
Paid time off, vacation
Sick days
Paid holidays
Short and long-term disability
Life insurance
401(k)
Employee Assistance Program
Flexible Spending Accounts
Home office stipend
Internet stipend
Company discount
Free pajamas & Play product when you join (and every year on your work anniversary!)