Sr Manager, Go to Market

Campbell's • Camden, NJ

1d • Hybrid

About The Position

The Senior Manager, Customer Strategy is a key member of the Category and Sales Strategy team, connecting Customer Field Sales with Marketing, Finance, Supply Chain, and other cross-functional partners. Supporting the Bakery & Cookies category within the Snacks division, this role translates brand strategy into clear execution priorities, shapes category trade management, and serves as the voice of the customer and Sales teams across the organization. The role is hybrid, based in Camden, New Jersey, with approximately 10–20% travel and an expectation of working in the office Tuesday, Wednesday, and Thursday.

Requirements

• Bachelor’s degree.
• 8+ years of CPG sales experience.
• Strong communication, problem-solving, analytical, negotiation, and process management skills.
• Comfort working in a highly matrixed environment.
• Financial acumen, specifically related to retailer/customer P&Ls and trade management.
• Demonstrated ability to influence and sell across functions.

Nice To Haves

• Experience in customer sales or customer management.
• Food industry experience.
• Experience working with direct-store-delivery and direct routes to market.
• Experience in Revenue Growth Management.
• Experience in trade marketing, trade planning, or promotional planning.
• Experience in Sales Finance.
• Experience in Category Management or Category Strategy.

Responsibilities

• Partner with Customer Sales Leads, Customer Vice Presidents, Sales Finance, Shopper Insights, Category Strategy, Supply Chain, Omni Marketing, and Brand Marketing to identify and execute initiatives that deliver brand and sales objectives.
• Co-develop customer- and channel-specific Gross Sales, Net Sales, and trade Annual Operating Plan targets with Revenue Management.
• Partner with Revenue Management and Customer Sales Leads to develop and optimize promotional support plans within established guardrails, maximizing return on investment.
• Collaborate with Category Management and Customer Sales Leads to optimize assortment and innovation goals based on national item priorities established by Category Strategy.
• Communicate customer forecasts and business drivers to internal partners supporting Demand Planning and the monthly Integrated Business Planning process.
• Identify risks and opportunities against the annual plan and develop solutions that balance customer and business needs.
• Lead execution of category big bets, including innovation and in-store seasonal drive windows.

Benefits

• Medical insurance.
• Dental insurance.
• Short- and long-term disability insurance.
• AD&D and life insurance.
• Matching 401(k) plan with immediate vesting.
• Unlimited sick time.
• Paid time off and holiday pay.
• Free access to the fitness center for employees in WHQ.
• Access to on-site day care operated by Bright Horizons.
• Access to the company store.
• Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
• Employee Resource Groups (ERGs).
• Wellness benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior