Senior Go-to-Market Manager

Microsoft•Redmond, WA

15h

About The Position

The Senior Go-to-Market Manager for Microsoft Edge will accelerate adoption, engagement, and retention for a strategic consumer product. The role combines creative vision, consumer insight, and analytical rigor to turn product innovation into consumer behavior change and strengthen Edge’s place in people’s digital lives. It sits within Microsoft’s Consumer Windows, Devices, and Services organization and partners across Product, Creative, Media, Growth, and Business Planning teams to identify growth opportunities, shape consumer narratives, and lead integrated go-to-market strategies with measurable business outcomes. The position leads go-to-market strategy for launches, feature releases, seasonal moments, and growth initiatives; shapes the consumer journey and messaging; and coordinates integrated launch and activation programs across internal teams and partner organizations. It also defines success measures, analyzes campaign and customer-journey performance, and uses research and behavioral data to guide decisions, optimize growth, and influence future investment and product priorities.

Requirements

Strong consumer marketing and go-to-market experience in technology, digital products, platforms, or subscription businesses.
Proven ability to develop end-to-end growth strategies that drive acquisition, engagement, retention, and business impact.
Exceptional storytelling and communication skills, including the ability to simplify complex ideas into compelling consumer narratives.
Strong analytical capabilities and comfort working with performance metrics, experimentation, customer insights, and growth funnels.
Demonstrated ability to influence and align large, cross-functional organizations without direct authority.
Curiosity about consumer behavior, emerging technology, and the future of the web.
Master’s degree in Marketing, Computer Science, Business, or a related field and 3+ years of business experience; or bachelor’s degree in those fields and 5+ years of business experience; or equivalent experience.
At least 5 years of experience in consumer marketing, including go-to-market, product marketing, brand, or integrated campaign roles for consumer products, apps, or services.
Experience planning and launching consumer campaigns across paid, owned, and earned channels, including consumer growth levers.
Experience using quantitative and qualitative data to measure performance and influence decisions in a large, matrixed organization.

Nice To Haves

Master’s degree in Marketing, Computer Science, Business, or a related field and 6+ years of experience in business, marketing, or related roles; or bachelor’s degree in those fields and 8+ years of experience in business, marketing, or related roles; or equivalent experience.
Experience in consumer technology, browsers, search, or digital services.

Responsibilities

Architect go-to-market strategies for product launches, feature releases, seasonal moments, and growth initiatives.
Design the consumer journey across activation, repeat usage, retention, and advocacy.
Translate product priorities, consumer insights, competitive intelligence, and business goals into strategic plans that drive measurable growth.
Develop scalable storytelling frameworks, messaging architecture, and creative vision for consistent activation across channels and partner teams.
Identify opportunities to integrate Edge into Microsoft consumer moments, including Windows experiences, seasonal campaigns, ecosystem launches, and owned channels.
Monitor consumer trends, competitive activity, cultural shifts, and emerging opportunities that may influence Edge’s growth strategy.
Lead end-to-end planning of consumer launches and go-to-market programs, coordinating across Product, Creative, Growth, Media, PR, Windows, Bing, and partner organizations.
Develop integrated owned, earned, and paid media strategies that move consumers from awareness to adoption.
Define channel strategies and investment priorities to support a cohesive growth system.
Partner with Creative teams on concepts, launch narratives, campaigns, and experiences that differentiate Edge.
Optimize go-to-market programs for acquisition, engagement, habit formation, and long-term retention.
Define success metrics, OKRs, and performance frameworks with partners.
Monitor and analyze campaign, channel, and customer-journey performance to identify opportunities and remove friction.
Partner with Growth, Product, and Analytics teams to diagnose funnel performance and prioritize actions that improve business results.
Use consumer research, market intelligence, competitive insights, and behavioral data to influence investments, go-to-market strategies, and product priorities.
Lead business reviews that turn insights into decisions and translate learnings into concrete actions that can be scaled.
Develop executive-ready recommendations connecting performance outcomes.