Senior Go-to-Market Manager

Microsoft•Redmond, WA

1d•$106,400 - $222,600

About The Position

The Senior Go-to-Market Manager for Microsoft Edge will accelerate adoption, engagement, and retention for a strategic consumer product. The role combines creative vision, customer insight, and analytical rigor to translate product innovation into consumer behavior change and strengthen Edge’s place in people’s digital lives. It is part of Microsoft’s Consumer Windows, Devices, and Services organization, where browser share supports the broader consumer ecosystem strategy. The manager partners with Product, Creative, Media, Growth, Business Planning, Analytics, PR, Windows, Bing, and other organizations to identify growth opportunities, shape consumer narratives, and lead integrated go-to-market strategies. The role develops launch and growth plans across the consumer journey, supports creative and channel strategy, monitors competitive and cultural trends, and uses research and performance data to guide investments and product priorities. The position also leads business reviews and develops recommendations that connect performance outcomes to concrete actions.

Requirements

Master’s degree in Marketing, Computer Science, Business, or a related field and 3+ years of experience in business; or bachelor’s degree in one of these fields and 5+ years of business experience; or equivalent experience.
Strong consumer marketing and go-to-market experience for technology, digital products, platforms, or subscription businesses.
Proven ability to develop end-to-end growth strategies that drive acquisition, engagement, retention, and business impact.
Exceptional storytelling and communication skills, including the ability to simplify complex ideas into compelling consumer narratives.
Strong analytical capabilities and comfort working with performance metrics, experimentation, customer insights, and growth funnels.
Demonstrated ability to influence and drive alignment across large, cross-functional organizations without direct authority.
Deep curiosity about consumer behavior, emerging technology, and the future of the web.
Embody Microsoft’s culture and values.

Nice To Haves

Master’s degree in Marketing, Computer Science, Business, or a related field and 6+ years of experience in business, marketing, or related roles; or bachelor’s degree in one of these fields and 8+ years of experience in these areas; or equivalent experience.
5+ years of experience in consumer marketing, including go-to-market, product marketing, brand, or integrated campaign roles for consumer products, apps, or services.
Experience planning and launching consumer campaigns across paid, owned, earned, and creator or social channels, including consumer growth levers.
Experience using quantitative and qualitative data to measure performance and influence decisions in a large, matrixed organization.
Experience in consumer technology, browsers, search, or digital services.

Responsibilities

Architect go-to-market strategies for major product launches, feature releases, seasonal moments, and growth initiatives.
Design the consumer journey from acquisition through activation, repeat usage, retention, and advocacy.
Translate product priorities, consumer insights, competitive intelligence, and business goals into strategic plans that drive measurable growth.
Develop scalable storytelling frameworks, messaging architecture, and creative vision for consistent activation across channels and partner teams.
Identify opportunities to integrate Edge into broader Microsoft consumer moments, including Windows experiences, seasonal campaigns, ecosystem launches, and owned channels.
Monitor consumer trends, competitive activity, cultural shifts, and emerging opportunities that may influence Edge’s growth strategy.
Lead end-to-end planning of consumer launches and go-to-market programs with cross-functional and partner organizations.
Develop integrated owned, earned, and paid media strategies to move consumers from awareness to adoption.
Define channel strategies and investment priorities to create a cohesive growth system.
Partner with Creative teams to develop concepts, launch narratives, campaigns, and experiences that differentiate Edge.
Optimize go-to-market motions for acquisition, engagement, habit formation, and long-term retention.
Define success metrics, OKRs, and performance frameworks with partners.
Monitor and analyze campaign, channel, and customer-journey performance to identify opportunities and remove friction.
Partner with Growth, Product, and Analytics teams to diagnose funnel performance and prioritize actions that improve business results.
Use consumer research, market intelligence, competitive insights, and behavioral data to inform investments, go-to-market strategies, and product priorities.
Lead business reviews that turn insights into decisions and translate learnings into concrete actions that can be scaled.
Develop executive-ready recommendations connecting performance outcomes to actions.