Sr. Go-To-Market Manager
About The Position
The Senior Go-to-Market Manager is a strategic and hands-on leader responsible for translating Chervon’s Lowe’s business strategy into an integrated, actionable commercial plan. The role leads promotional, merchandising, and product-launch planning, aligning Account Sales, Brand Marketing, Product Marketing, Supply Chain, Finance, Factory, and Lowe’s stakeholders. It manages the Promotional Planner and Merchandising Execution Specialist and establishes timelines, accountability, budgets, and performance measures for execution. The manager develops the annual Lowe’s customer go-to-market plan and commercial calendar, including a rolling quarterly customer playbook. Responsibilities span promotional investment management, commercialization readiness, merchandising and retail execution, performance measurement, and cross-functional leadership. The position is based in the Mooresville office; hybrid work is available when compatible with role responsibilities and business needs. Travel and occasional work outside normal business hours may be required, including occasional international travel. Chervon designs, engineers, and markets power tools and outdoor power equipment under brands including EGO and FLEX, as well as for private brands. The company describes its manufacturing approach as green and its North American headquarters as a state-of-the-art LEED-certified facility with amenities including a café, gym, outdoor terrace, landscaped patio, ergonomic height-adjustable desks, and collaborative spaces.
Requirements
- Bachelor’s degree in marketing, Business Administration, Merchandising, Finance, or a related field, or equivalent relevant professional experience.
- Eight or more years of progressive experience in go-to-market planning, customer or shopper marketing, retail merchandising, commercialization, category management, sales planning, or a related consumer-products role.
- Experience supporting a major national retailer or complex omnichannel customer and developing annual commercial plans, product launches, and marketing or merchandising budgets.
- Strong understanding of retail calendars, promotional planning, advertising, merchandising, commercialization, and in-store execution.
- Strong analytical, financial, project-management, communication, presentation, and stakeholder-management skills, with the ability to influence without direct authority.
- Proficiency in Excel, PowerPoint, Word, Outlook, Teams, and SharePoint.
- Directly manage the Promotional Planner and Merchandising Execution Specialist, including their goals, priorities, coaching, development, workload, and performance management.
- Able to travel and occasionally work outside normal business hours as needed; occasional international travel may be required.
Nice To Haves
- Prior people-management or demonstrated team-leadership experience is strongly preferred.
- Experience with Lowe’s systems is preferred.
- Power tool, outdoor power equipment, home improvement, or durable-goods experience is preferred.
Responsibilities
- Create a rolling annual customer playbook by quarter communicating strategy, investments, and expectations.
- Lead development of the annual Lowe’s go-to-market plan and commercial calendar, translating approved strategies into an executable customer plan.
- Translate category, brand, product, and sales objectives into a cohesive plan and align it with Lowe’s priorities, financial targets, market-share goals, and customer commitments.
- Identify dependencies, resource needs, execution risks, and timing conflicts; lead cross-functional readiness reviews and corrective actions.
- Own development and coordination of the annual promotional plan with Chervon Marketing, Lowe’s Marketing, Lowe’s Media Network, Sales, Supply Chain, and Finance.
- Develop, manage, and track Lowe’s-specific customer marketing investments, promotional funding, retail media investments, and merchandising budgets.
- Evaluate program effectiveness and ROI and recommend changes to improve business performance.
- Coordinate commercialization readiness for new products, line reviews, resets, assortment changes, and major promotional launches.
- Develop integrated launch timelines covering item setup, forecasting, inventory, pricing, marketing content and creative assets, displays, merchandising, and customer communications.
- Work with Product Marketing, Supply Chain, Finance, Account Operations, and Sales to resolve launch gaps and escalate risks requiring leadership decisions.
- Conduct post-launch reviews and incorporate lessons learned into future planning.
- Provide customer and commercial direction for off-shelf merchandising, displays, resets, test sets, and other in-store programs, coordinating with Brand Marketing on approved brand standards and creative direction.
- Partner with the Merchandising Execution Specialist and third-party resources to move approved concepts through production, distribution, store instructions, and execution.
- Ensure programs align with Lowe’s requirements, store conditions, inventory availability, approved budgets, and execution timing.
- Establish customer-level KPIs and standardized dashboards for promotions, launches, retail media investments, and merchandising programs; Brand Marketing retains ownership of brand and campaign-health measures.
- Analyze sales results, promotional lift, execution performance, customer insights, and competitive activity to improve future plans.
- Lead planning meetings, clarify ownership and decisions, communicate risks and trade-offs, and facilitate resolution of competing priorities.
- Lead, coach, and develop the Promotional Planner and Merchandising Execution Specialist; set priorities, workload plans, performance expectations, development objectives, and standardized processes.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Short- and long-term disability insurance
- Life insurance
- Parental leave
- Generous 401(k) match
- Open PTO program
- Hybrid work environment
- High-end headquarters amenities, including a gourmet café, gym, outdoor terrace, landscaped patio, ergonomic height-adjustable desks, and open collaborative spaces
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What This Job Offers
Job Type
Full-time
Career Level
Manager
