Sr. Manager, Global Integrated Marketing - Calvin Klein
About The Position
The Sr. Manager, Global Integrated Marketing helps develop cohesive Calvin Klein fragrance marketing programs that drive consumer demand, from initial briefing through launch. The role works closely with Coty and internal teams across design, merchandising, creative, product marketing, social, PR and influence, brand experience, and regional channels to align marketing plans with brand standards, strategic priorities, and commercial objectives. As a key day-to-day contact between Coty and internal stakeholders, this manager leads weekly cross-functional meetings, coordinates planning and execution, and communicates brand positioning and fragrance business objectives. The role also supports global and regional alignment, oversees fragrance initiative timelines and budget tracking, shares monthly revenue updates with Finance, and develops a direct report. The environment is fast-paced, deadline-driven, supportive, and team-oriented. Travel may be required as needed. The position is not eligible for sponsorship.
Requirements
- Bachelor's degree.
- 7+ years of marketing experience.
- Proven track record driving strategy, business and brand alignment, and key channel planning.
- Understanding of 360-degree launch planning and campaign production.
- Ability to work cross-functionally, ideally in a large-company or global setting.
- Strong collaboration and influencing skills within an organization and externally.
- Exceptional written and oral communication skills.
- Ability to thrive in a fast-paced environment and adapt to change.
- Resourcefulness, proactivity, and strong organizational and management skills.
- Experience leading and developing direct reports.
- Passion for the industry and product.
- High proficiency in Keynote or PowerPoint.
Nice To Haves
- Experience with fragrance is preferred.
- Agency experience or experience with licensed business relationships is highly beneficial.
- Working knowledge of or hands-on experience with key marketing channels such as media, social, and influence is a major plus.
Responsibilities
- Help drive development of cohesive fragrance marketing programs from briefing through launch in collaboration with Coty and internal cross-functional teams.
- Serve as the primary day-to-day contact between Coty and internal teams, ensuring timely communication aligned with brand standards and strategic priorities.
- Lead weekly meetings with Coty and cross-functional teams.
- Communicate Calvin Klein's brand position to Coty for development of synergistic go-to-market plans, and convey commercial objectives to internal stakeholders.
- Build relationships with internal stakeholders across Licensing, Integrated Marketing, Design, Creative, Production, VM, Social, PR/Influence, Brand Experience, and Fashion Office to inform ongoing planning and brand alignment.
- Partner with Project Management to meet planning needs, asset requirements, and delivery timelines; track critical paths and execution of fragrance initiatives.
- Coordinate with regional marketing teams to share global fragrance direction, marketing briefs, and plans, support local adaptation, and align regional initiatives with the fragrance marketing calendar.
- Partner with Production to track fragrance budgets and insights on incoming revenue for Coty initiatives, and provide monthly updates to Finance for forecasts.
- Develop and foster the growth of a direct report.
- Partner with the Sr. Director and VP to improve ways of working with Coty, strengthen launches, reduce process inefficiencies, and improve partnership and resourcing support.
- Travel as needed.
Benefits
- Competitive pay and bonus programs; this role is bonus eligible.
- Medical, vision, dental, life, and disability insurance.
- Above-market 401(k) contribution.
- Generous company-paid holidays and paid time off.
- Hybrid working arrangements and flexible work schedules.
- Volunteer opportunities and seasonal hours.
- Wellbeing tools and programs, including Headspace membership, fitness or meditation subscription reimbursement, and rewards for healthy activities.
- Access to childcare, elder care, adoption preparation, and pet care services, plus reimbursement for backup care.
- Continued education support, including tuition reimbursement.
- Associate discounts at company outlets and e-commerce sites.
- Career growth opportunities. Eligibility for benefits depends on employment status, location, and length of employment.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
