Sr. Manager, Enterprise Growth Marketing

Discovery Education Talent TeamCharlotte, NC
$132,900 - $146,200Hybrid

About The Position

We are looking for a highly skilled Sr. Manager, Enterprise Growth Marketing, to lead enterprise growth strategy and execution across Discovery Education’s highest-value segments, including strategic K–12 districts, statewide partnerships, and corporate partnerships. This role owns the development of integrated marketing strategies that directly influence pipeline creation, revenue growth, and long-term account expansion within complex enterprise environments. As a strategic player-coach, this leader sets direction for enterprise growth marketing while guiding a team responsible for execution. The role operates as a key partner to senior sales and marketing leadership, shaping go-to-market strategy, investment decisions, and account engagement models. This is a highly visible role requiring strong executive presence, advanced ABM expertise, and the ability to influence cross-functional stakeholders in a matrixed organization. Success is measured by enterprise pipeline contribution, revenue impact, and the effectiveness of marketing in advancing strategic accounts.

Requirements

  • 8+ years of B2B marketing experience with demonstrated leadership in enterprise, demand generation, or account-based marketing
  • 2+ years of people management experience with a track record of building and leading high-performing teams
  • Proven ownership of enterprise-level marketing strategy with measurable impact on pipeline and revenue
  • Experience supporting complex, multi-stakeholder enterprise sales cycles and long buying journeys
  • Strong executive presence with experience influencing senior leaders and cross-functional decision-making
  • Experience with CRM, marketing automation, and ABM platforms (e.g., Salesforce, Marketo, HubSpot, 6Sense, Seismic)
  • Legal right to work in the United States

Nice To Haves

  • Experience in education or EdTech markets preferred, with an understanding of K–12 or public sector dynamics

Responsibilities

  • Defining and evolving an enterprise growth marketing strategy aligned to company revenue goals and market priorities
  • Translating enterprise sales motions into scalable marketing frameworks that drive pipeline generation and account expansion
  • Leading annual and quarterly planning, including investment allocation, program prioritization, and performance targets
  • Advising senior leadership on enterprise segmentation, targeting strategy, and go-to-market approach
  • Directing the development of enterprise-wide ABM strategies, including account selection, engagement models, and program design
  • Leading execution of high-impact, multi-channel campaigns leveraging platforms such as Salesforce, Marketo, HubSpot, and 6Sense
  • Establishing best practices and playbooks for account-based engagement across segments
  • Driving continuous optimization using intent data, engagement analytics, and campaign performance insights
  • Shaping enterprise-level messaging and value propositions aligned to buyer needs across K–12, state, and corporate audiences
  • Influencing positioning strategy in partnership with product marketing and corporate marketing teams
  • Leading development of executive engagement programs, including high-value experiences, events, and thought leadership initiatives
  • Ensuring alignment between narrative, content, and campaign execution across the enterprise buying journey
  • Owning enterprise marketing KPIs tied to pipeline creation, revenue growth, account expansion, and retention
  • Establishing measurement frameworks that connect marketing activity to business outcomes and ROI
  • Delivering performance insights and strategic recommendations to senior leadership
  • Driving a culture of accountability, data-driven decision-making, and continuous improvement across the team
  • Leading, coaching, and developing a high-performing enterprise growth marketing team
  • Influencing cross-functional partners across sales, product, and marketing to align on enterprise priorities and execution
  • Acting as a key marketing leader in enterprise GTM planning and decision-making forums
  • Driving collaboration across functions to ensure coordinated and high-impact execution

Benefits

  • Robust and comprehensive insurance package
  • Career Development Ownership
  • Continuing Education AND Tuition Reimbursement Programs
  • Mentorship program and collaboration with veteran leaders
  • Constant opportunities for cross-functional training and skill building
  • Uncapped career growth
  • Team Member Wellness
  • Leave for life’s moments including 7 recognized holidays
  • Take PTO without the vacation guilt
  • Up to 12 weeks of Paid Parental Leave
  • Annual Winter Holiday Break (typically the last week of December)
  • Annual Bonus
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