Sr. Growth Marketing Manager

Revant Optics • Portland, OR

3d • $110,000 - $125,000 • Hybrid

About The Position

Reporting to the Director of Marketing, the Sr. Growth Marketing Manager owns Revant's full-funnel growth strategy, including how we build awareness, drive consideration, and convert demand across DTC and Amazon. You'll define the role each channel plays at each stage of the funnel and make the investment case for upper-funnel marketing alongside conversion channels. Right now, you'll own the hands-on execution across our paid channels. In 2027, you'll manage Paid Media Specialist(s) and transition into leading the team while they handle the day-to-day platform work.
You'll report to the Director of Marketing and work closely with our Email & SMS Marketing Manager and Creative Director. You're the strategic connector between full-funnel channel performance, creative output, and business results. You translate what's happening across awareness, consideration, and conversion into clear insights and forward recommendations for leadership.
If you're equally comfortable zooming out to see the full growth picture and zooming in to optimize a single campaign — and you can move fluidly between strategic thinking and hands-on execution — keep reading.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years in growth, performance, or digital marketing, with significant ownership of paid media strategy and results in a DTC or ecommerce environment
• Experience building or managing full-funnel programs — owning awareness and consideration efforts alongside conversion channels, with accountability for both
• Demonstrated experience managing seven-figure media budgets with clear accountability for CAC, ROAS, forecasting, and revenue outcomes
• Proven people management experience — you've managed and developed direct reports and have a track record of building high-accountability teams; experience managing across both paid and organic functions is a plus
• A track record of building and executing structured testing programs
• Hands-on experience with Meta, Google, and Amazon advertising as well as direct media buying — you know these platforms well enough to execute in them when needed; familiarity with connected টিভি, programmatic, out-of-home, and direct mail is a plus
• Strong analytical fluency: GA4, Looker Studio, and the ability to build a narrative from a dataset, not just a slide of charts
• Familiarity with brand and awareness measurement — brand lift studies, share of voice, branded search trends — and how to connect them to revenue outcomes
• Comfortable working with audience data (Claritas or similar) to inform targeting strategy and brief development
• Clear, direct communication — you can write a tight brief, present to leadership, and give your team feedback that actually lands
• AI fluency — you're already using tools to work faster and smarter is a plus

Nice To Haves

• Experience building or scaling an in-house paid media function is a plus
• Experience working alongside or handing off to an in-house email/CRM function is a plus
• Familiarity with Amazon DSP in addition to Sponsored Products is a plus

Responsibilities

• Own Revant's growth strategy across the entire funnel — awareness, consideration, and conversion — spanning all paid media across DTC and Amazon
• Define the role each channel plays at each stage of the funnel and build the investment case for upper-funnel marketing: how awareness and consideration efforts are structured, funded, and measured alongside conversion channels
• Co-lead annual marketing forecasting and budgeting with the Director of Marketing, including scenario planning and long-range revenue modeling
• Own in-year budget management and reforecasting for media spend — tracking pacing, flagging variances, and bringing spend adjustment recommendations before they become problems
• Define and evolve campaign structure, bidding strategy, and optimization frameworks across all active paid channels
• Manage vendor and platform relationships — DSP partners, media vendors, and technology providers — ensuring Revant is getting full value from every partnership
• Stay ahead of platform changes, new ad formats, and emerging channels — and bring recommendations before anyone has to ask
• Manage and develop 1–2 Paid Media Specialists — set clear goals, provide regular feedback, and create a high-accountability environment where people can grow.
• Serve as the platform backup when a Paid Media Specialist is out — you can get in and run campaigns without breaking stride.
• Conduct semi-annual and annual reviews and all performance management discussions as needed.
• Own Revant's marketing performance reporting — dashboards, KPI frameworks, and the accuracy of both
• Define how upper-funnel investment gets measured — reach, engagement, branded search lift, share of voice — so awareness and consideration spend is held to the same standard of accountability as conversion spend
• Translate complex data into clear insights for leadership: what happened, why, and what we're doing about it
• Own the outputs of our Hex reporting tool — read the results, pressure-test the findings, and translate them into budget and channel recommendations
• Develop forecasts and performance models tied to revenue, ROAS, contribution margin, and EBITDA
• Serve as the performance feedback loop for our in-house creative team across paid and organic — what's working, what's not, and why
• Contribute to campaign GTM briefs by layering in performance learnings, audience insights, and channel-specific context
• Work with Claritas audience data to inform targeting strategy and brief development
• Partner with our Email & SMS Marketing Manager to ensure acquisition and owned channels are working together, not in parallel
• Act as a growth advisor across Marketing and eCommerce — connecting full-funnel channel performance to the broader growth picture
• Surface recommendations on creative, offers, and merchandising based on what the data shows

Benefits

• Base salary or hourly pay range, $110,000 - $125,000 (dependent upon experience)
• Eligible for the company bonus program
• Health, dental, vision, long term disability and telemedical benefits
• 401k with 4% company matching
• 3 weeks Paid Time Off per year
• Parking pass or monthly TriMet pass reimbursement
• 10 company paid holidays per year
• 16 hours of volunteer time off per year
• $500 charitable donation match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior