Sr. Director, Growth Marketing

Transact Campus • Scottsdale, AZ

1d • Hybrid

About The Position

Illumia is an industry leader in bringing the best integrated technology solutions to education, healthcare, and business campuses worldwide. Illumia was built on the collective expertise of two legacy cultures, and brings together people, technology, and insight to pioneer the art of the experience across the communities we serve. Be a part of this exciting organization and improving the lives of people doing mission-critical work. We strive to provide the best customer experience in the industry and have succeeded with a single, strong motivating principle: We serve our user community. Our success and growth are directly attributed to our people. Our newly named company is dedicated to fostering a culture of integrity, respect, and continuous personal development. We maintain an entrepreneurial spirit, where creativity, innovative problem-solving, and learning agility drive our day-to-day actions.

Requirements

• Bachelor's degree in marketing; prefer master's degree.
• 10-15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors.
• Proven leadership experience, including managing and scaling multi-disciplinary marketing teams.
• Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement.
• Proven experience leveraging an ABM platform like 6Sense or Demand Base.
• Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms.
• Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes.
• Strong analytical mindset, with the ability to interpret complex data and translate insights into action.
• Exceptional storytelling ability, with experience crafting differentiated narratives for enterprise SaaS solutions.
• Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders.
• Highly organized, decisive leader adept at managing multiple priorities, complex projects, and fast-moving teams.
• A growth mindset: curious, innovative, and motivated by continuous improvement and ambitious goals.

Nice To Haves

• Prefer master's degree.

Responsibilities

• Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Event Specialists, fostering a culture of accountability, collaboration, creativity, and results.
• Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization.
• Translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes.
• Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays.
• Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion.
• Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership.
• Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression.
• Partner closely with Sales and Product leadership to align on goals, processes, SLAs, account plans, and territory strategies.
• Continuously refine lead scoring, routing logic, nurture journeys, and handoff processes to increase efficiency and conversion.
• Partner with Analytics Manager to oversee HubSpot and the broader martech ecosystem, ensuring optimal use of automation, workflows, segmentation, scoring, personalization, attribution, and dashboards.
• Oversee always-on digital programs including paid media, retargeting, SEO/SEM, and website optimization, to drive high-quality inbound interest and improve ROI across channels.
• Implement ongoing A/B testing across messaging, creative, landing pages, and digital pathways to maximize conversion.
• Own performance analytics and reporting across funnel metrics, account engagement, pipeline contribution, influenced revenue, velocity, CPL, CAC efficiency, and ROI.
• Present insights, recommendations, and forecasts to senior leadership and GTM partners with clarity and business acumen.
• Champion a culture of experimentation, continuous learning, and data-backed decision-making.
• Collaborate with Sales, Product, and Client Success to develop GTM motions, enablement plans, content strategies, and product launch initiatives.
• Help shape industry-specific messaging and positioning rooted in market trends across healthcare, fintech, commerce, credentialing, and higher ed technology.
• Drive seamless campaign execution and consistent field alignment across regions, segments, and LOBs.

Benefits

• Flexible time off to include paid holidays and volunteer time.
• Robust health, dental, and vision insurance plans on your first day of employment
• Employer-paid life insurance/AD&D/short-term and long-term disability insurance
• Comprehensive employee assistance program (EAP)
• Flexible spending account (FSA) or health savings account (HSA)
• Matched 401(k)
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior