Sr. Manager, Email & SMS / Retention (CRM)

MGA Entertainment, Inc.•Los Angeles, CA

11d•$150,000 - $175,000

About The Position

MGA Entertainment is building a direct-to-consumer business to match the scale of its brands. The Sr. Manager, Email & SMS / Retention (CRM) owns email, SMS, and the CRM platform across the MGA portfolio, including strategy, roadmap, calendar, and results. This is a hands-on build-and-strategize role focused on growing MGA’s DTC business and creating personalized customer experiences. The role will rebuild templates, architect lifecycle flows, establish a repeatable product-launch process across brands, and lead adoption of Salesforce Marketing Cloud as the foundation for a unified customer profile strategy. The Sr. Manager will partner closely with brand leaders, paid media, Operations, E-commerce, and senior marketing leadership to support product launches, grow the customer database, and align CRM with commercial and broader brand goals. The position requires building and managing journeys directly in the platform, not just developing strategy.

Requirements

4 to 7 years of CRM or lifecycle marketing experience in a DTC or e-commerce environment, with demonstrated ownership of strategy as well as execution.
Hands-on Salesforce Marketing Cloud expertise, including building journeys, configuring data extensions, setting up segments, and analyzing performance.
A clear point of view on using customer data to drive personalization at scale.
A track record of building and scaling post-purchase and retention programs, ideally from the ground up.
Strong analytical skills and a demonstrated ability to use performance data to influence strategy and shift investment.
Comfort setting a testing roadmap, forecasting impact, and making investment cases.
Proven examples of leveraging Claude or ChatGPT to manage work efficiently and effectively.
Success in highly collaborative, cross-functional environments with many stakeholders, where influence matters more than reporting lines.
Ability to thrive in a fast-paced environment with competing priorities and a constantly moving calendar.
Comfort operating autonomously and partnering directly with senior leadership across Brand and E-commerce.
A detail-oriented, proactive builder’s mindset and energy for owning outcomes.

Nice To Haves

Experience supporting high-frequency product launches or drop calendars.

Responsibilities

Own email and SMS strategy, roadmap, and calendar for MGA Entertainment brands, from planning through execution.
Lead Salesforce Marketing Cloud adoption and migration, including the unified customer profile strategy.
Build lifecycle architecture for welcome, post-purchase, win-back, and reactivation journeys, as well as a product-launch framework across brands.
Develop and manage segmentation, list health, deliverability, and a segmentation and testing framework.
Partner with paid media on lead generation and with Operations on user journeys that capture customer opt-ins.
Report on and forecast performance, including open rates, click rates, revenue per email, subscriber growth, and the drivers behind results.
Manage Salesforce Marketing Cloud platform strategy, including journey builds, data extensions, the testing roadmap, and tooling decisions.
Partner with Brand Managers and Marketing Activation Leads on promotional calendars, with the E-commerce lead on commercial targets, and with the Senior Director of Brand Marketing on CRM’s role in broader brand strategy.
Build and execute customer journeys hands-on in the platform.
Rebuild email templates and establish repeatable processes for managing product launches across brands.
Work with paid media and Operations to grow the customer database and capture opt-ins across touchpoints.