Retention Manager (CRM) | carOne

carVertical

10d

About The Position

The Retention Manager will own retention at carOne, a Lithuanian app that helps drivers manage everything related to their car in one place. The role focuses on keeping drivers engaged with the app and encouraging them to return, with autonomy over the approach and accountability for results.

The manager will build and run lifecycle journeys across email and push notifications, identify and address user drop-off, increase regular app use and paid conversions, grow repeat purchases and adoption of additional services, and plan and manage the campaign calendar. The role involves continual testing and weekly monitoring and ownership of retention metrics.

Success will be measured through clear KPIs established from the first day, including retention rates, conversion, repeat purchases, and growth of the active customer base. Progress will be reviewed regularly. The role offers the opportunity to build carOne’s retention function within a small, fast-moving team. Offices are available in Kaunas and Vilnius, with flexibility over how often and when to come in; remote meetings are a normal part of the company’s work.

Requirements

• At least 4 years of experience in retention, CRM, or lifecycle marketing, with revenue targets to meet.
• Hands-on experience with Klaviyo or a similar tool, including flows, segments, event-triggered automation, and A/B tests.
• Use AI tools in everyday work to work faster.
• Ability to independently review dashboards and make data-driven decisions.
• Fluent Lithuanian and good English.
• Comfort with moving quickly, launching ideas within days, and taking responsibility for results.

Nice To Haves

• Experience in a subscription or repeat-purchase business.
• Push notification strategy experience for a mobile app.
• Basic SQL knowledge.
• Some experience with transactional email tools.

Responsibilities

• Own retention at carOne, keeping drivers engaged with the app and bringing them back.
• Build and run lifecycle journeys across email and push notifications, starting from a user's first days in the app.
• Reach users at relevant moments with appropriate messages.
• Identify where users drop off, understand why, and address the causes.
• Convert occasional users into regular, paying customers.
• Grow repeat purchases and use of additional services.
• Plan and run the campaign calendar.
• Continuously test campaigns, retain what works, and stop what does not.
• Track retention metrics weekly and own the results.

Benefits

• Salary of €3,500–€4,900 gross per month.
• Real ownership and the opportunity to build the retention function.
• Small team where decisions happen quickly.
• Flexibility to decide how often and when to work from the Kaunas or Vilnius offices; remote meetings are a normal part of work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed