Sr. Manager, Education: e.l.f. Hair & e.l.f. POP
About The Position
The Sr. Manager, Education will help build and scale education for e.l.f. Hair and e.l.f. POP, redefining how consumers discover, experience, and shop beauty. This hands-on education leader will connect product expertise, content, and commerce to create educational experiences that entertain, build community, and drive conversion. The role develops global education strategies, tools, and training programs across hair, fragrance, and body care; translates product science into accessible content; represents the brands at events and media opportunities; and applies SEO, AEO, and GEO to improve visibility in search and AI-powered discovery. The role also creates platform-native education across social, CRM, and experiential channels, equips retail and commerce teams to recommend products, and partners with Social and Live Commerce teams to create livestream shopping experiences. The position requires both strategic leadership and hands-on execution in a fast-moving, evolving environment.
Requirements
- 6–8 years of experience across beauty education, product training, content, and social commerce, with demonstrated ability to drive discovery, engagement, conversion, and retail sell-through.
- Deep haircare category knowledge, including ingredients, formulations, efficacy, usage, and routines.
- Comfort hosting or supporting LIVE shopping experiences and presenting on camera.
- Exceptional written and verbal communication skills and the ability to make complex product information clear, engaging, and credible across audiences and formats.
- Curiosity about AEO, GEO, and AI-powered discovery.
- Ability to build cross-functional relationships and align Brand, Product Innovation, IMC, Sales, Connected Commerce, and external partners around shared goals.
- Ability to set strategic direction and execute hands-on, adapt to ambiguity, and test, learn, and pivot.
- Entrepreneurial, humble, hungry, and energized by building and scaling something new.
Nice To Haves
- Knowledge of fragrance and body care.
Responsibilities
- Develop and execute global education strategies, tools, and training programs across hair, fragrance, and body care.
- Partner with global markets and retail partners to localize programs, identify event opportunities, and drive product knowledge and sell-through.
- Serve as a haircare expert, translating product science into clear, compelling education that builds consumer trust and confidence.
- Partner with Brand, Product Innovation, and Integrated Marketing and Communication (IMC) to create educational content, including PDP videos, tutorials, consumer Q&As, and Reddit AMAs.
- Represent the brands at creator, influencer, press, consumer, and retail events; partner with IMC on earned media, interviews, and editorial features.
- Apply SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to strengthen visibility in search and AI-powered discovery.
- Work with global markets and translation agencies to develop and localize long-form educational content for local audiences and search behaviors.
- Create platform-native educational content across social, CRM, and experiential touchpoints to drive discovery, engagement, and purchase.
- Develop retail training materials and launch programs for retail associates, field teams, TikTok affiliates, and LIVE hosts.
- Partner with Social and Live Commerce teams and agencies to deliver livestream shopping experiences, including on-camera tutorials, demonstrations, and product storytelling.
- Monitor social commerce, creator culture, and emerging technologies; test formats and use consumer, creator, and platform insights to develop new approaches to education and growth.
Benefits
- Competitive pay
- Annual company-based performance bonus eligibility, with employees able to earn up to 200% of target when company performance exceeds defined goals
- Equity
- Flexible time off
- Year-round half-day Fridays
- Hybrid work environment: three days in office and two days at home
- Medical insurance
- Dental insurance
- Vision insurance
- Retirement savings plan
- Gender-neutral parental leave
- Unlimited paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
