Sr. Manager, Education: e.l.f. Hair & e.l.f. POP

e.l.f. Beauty•New York, NY

8h•$110,000 - $140,000•Hybrid

About The Position

e.l.f. Beauty is seeking a hands-on education leader to build and scale education for e.l.f. Hair and e.l.f. POP. The role connects product expertise, content, and commerce, creating education that builds community, supports product discovery, and drives conversion. The leader will develop global education strategies and training programs across hair, fragrance, and body care, and partner with global markets and retail partners to localize programs and support product knowledge and sell-through. The position translates product science and brand campaigns into clear, engaging educational content across social, CRM, retail, and experiential channels. It also supports AI-powered discovery through SEO, AEO, and GEO, and collaborates with Social and Live Commerce teams to produce livestream shopping experiences. The role represents the brands at creator, influencer, press, consumer, and retail events, and helps teams and consumers understand products through presentations, tutorials, demonstrations, and storytelling. The ideal candidate has deep haircare knowledge, is comfortable on camera, and can balance strategic direction with hands-on execution in a fast-moving environment. The role is described as hybrid, with three days in the office and two days at home. The listed base salary range is $110,000–$140,000 per year; total compensation may also include an annual company performance bonus and equity.

Requirements

6–8 years of experience across beauty education, product training, content, and social commerce.
A proven ability to translate category expertise into business impact, driving discovery, engagement, conversion, and retail sell-through.
Deep haircare category knowledge, including ingredients, formulations, efficacy, usage, and routines.
Comfort hosting or supporting LIVE shopping experiences and presenting product education on camera.
Exceptional written and verbal communication and the ability to make complex product information clear, engaging, and credible across audiences and formats.
Curiosity about AEO, GEO, and AI-powered discovery and interest in how emerging technologies affect product discovery and learning.
Ability to build cross-functional relationships and align Brand, Product Innovation, IMC, Sales, Connected Commerce, and external partners around shared goals.
Ability to set strategic direction while also executing hands-on, work with ambiguity, and test, learn, and pivot.
Entrepreneurial, humble, hungry, and energized by building and scaling a new business area.

Nice To Haves

Knowledge of fragrance and body care.

Responsibilities

Develop and execute global education strategies, tools, and training programs across hair, fragrance, and body care.
Partner with global markets and retail partners to localize programs, identify event opportunities, and drive product knowledge and sell-through.
Serve as a haircare expert, translating product science into clear education that builds community trust and confidence.
Work with Brand, Product Innovation, and Integrated Marketing and Communication (IMC) teams to create educational content, including PDP videos, tutorials, consumer Q&As, and Reddit AMAs.
Represent the brands at creator, influencer, press, consumer, and retail events; partner with IMC on earned media, interviews, and editorial features.
Apply SEO, AEO, and GEO to improve visibility in search and AI-powered discovery.
Partner with global markets and translation agencies to develop and localize long-form educational content for local audiences and search behaviors.
Translate product benefits, innovations, and campaigns into platform-native educational content across social, CRM, and experiential touchpoints to drive discovery, engagement, and purchase.
Develop training materials and launch programs for retail associates, field teams, TikTok affiliates, and LIVE hosts.
Partner with Social and Live Commerce teams and agencies to deliver livestream shopping experiences; present tutorials, demonstrations, and product storytelling on camera.
Monitor social commerce, creator culture, and emerging technology; test new formats and use consumer, creator, and platform insights to develop education and engagement approaches.

Benefits

Competitive pay
Eligibility for an annual company-based performance bonus, with the opportunity to earn up to 200% of the target bonus when company performance exceeds defined goals
Equity
Flexible time off
Year-round half-day Fridays
Hybrid work environment: three days in office and two days at home
Medical insurance
Dental insurance
Vision insurance
Retirement savings plan
Gender-neutral parental leave
Unlimited paid time off