Sr. Manager - Creative Director

DataCore Software•Fort Lauderdale, FL

2d•Remote

About The Position

This leader will build the brand and creative engine in-house, owning the platform story's expression in market and reducing reliance on outside agencies. The role has one direct report, an in-house designer, plus a bench of external freelance support for surge capacity. The focus is on taste, brand judgment, and maintaining a high quality bar across every touchpoint.

Requirements

8+ years in brand or creative leadership, ideally B2B technology.
A portfolio that shows range and a high craft bar.
Hands-on, expert-level craft with modern creative tools, Figma, Canva, and AI-assisted design tools, not the traditional Adobe stack alone.
US-based.
Bachelor's degree, or equivalent practical experience.

Nice To Haves

B2B technology background specifically, not just brand or creative generally.
A portfolio that shows systems thinking, not only visual range.
Comfortable operating to a PE or growth-equity standard for rapid, measurable scale.

Responsibilities

Build the brand identity and design system from the ground up, including a refresh of DataCore's corporate positioning, and own the quality bar across every touchpoint.
Lead creative for the platform narrative, DataCore Days, and demand campaigns.
Build a lean in-house model, leading one direct report and a bench of external freelance support, reducing reliance on outside agencies.
Raise the fidelity of customer- and channel-facing work well above today's standard.
Partner with product marketing so creative serves the story and the outcomes.
Direct your direct report, an in-house designer, and coordinate external freelance support as needed for surge capacity.
Set the brand and design standards and audit current assets.
Take creative ownership of the platform narrative and DataCore Days.
Stand up the production model, direct report, and freelance bench.
Ensure brand identity and the design system are consistent and owned, not reinvented campaign to campaign.
Ensure a lean in-house model, one direct report plus a light freelance bench, has visibly reduced reliance on outside agencies.
Ensure the in-house production model is producing on-brand image, video, and variant work at a pace and quality the team couldn't buy.
Ensure customer- and channel-facing creative fidelity is well above where it started.
Ensure your direct report and external freelance support are producing consistent, on-brand work under clear direction.