Sr. Manager, CE Expansion Business

Samsung Electronics•Plano, TX

About The Position

Samsung Electronics America (SEA), the U.S. Sales and Marketing subsidiary of Samsung Electronics, is expanding its Consumer Electronics (CE) eCommerce business through a 2030 growth plan. The plan combines the existing Samsung.com direct-to-consumer business with Expansion Commerce: new distribution channels that CE does not currently monetize. The expansion portfolio includes marketplaces, carrier and SMB channels, social commerce, LLM/AI commerce, FinTech, sports partnerships, gaming, real estate-related partnerships, and subscription, services, and post-purchase opportunities. The Sr. Manager, CE Expansion Business is the de facto lead for the CE Expansion Commerce initiative, responsible for strategy, partner development, execution, and go-to-market across expansion channels. The role combines business development and program management: developing partnership opportunities, managing projects from signed agreements through launch, and establishing the operating infrastructure to grow the portfolio. The position owns channel strategy and prioritization, partner engagement, project plans, financial models and performance reporting, cross-functional coordination, and executive updates. It also leads adoption of AI-augmented workflows and develops AI-native processes for partner onboarding, tracking, reporting, and analysis. The role works with Samsung teams and external partners to launch and optimize expansion channels and advance the CE 2030 roadmap.

Requirements

Bachelor's degree in Business, Marketing, Operations, Finance, Engineering, or a related field.
8–10 years of progressive experience in eCommerce, business development, channel management, or a related field, with demonstrated ownership of multi-million-dollar business outcomes.
Proven experience managing multiple complex, cross-functional programs simultaneously in a fast-paced environment.
Experience developing and managing external business partnerships, including contract negotiation and commercial relationship management.
Strong financial acumen, including the ability to build channel-level P&L models, revenue forecasts, and ROI analyses.
Exceptional written and verbal communication skills, including the ability to present complex business cases to SVP- and VP-level audiences.
Proficiency with project management tools such as Asana, Jira, Monday.com, or Notion, and data and analytics tools such as Excel, Tableau, or SQL.

Nice To Haves

Master's degree in Business Administration, Marketing, Engineering, or a related STEM field.
Experience in consumer electronics, retail, or digital commerce, with familiarity across marketplace, social commerce, carrier, or FinTech partnership models.
Track record of building and scaling a new commerce channel or business line from inception to revenue.
Experience working in a matrixed organization with LOB-level P&L accountability.
Familiarity with API and catalog integration processes for marketplace and social commerce platforms.
Proficiency with AI/LLM tools applied to business operations, strategy, and reporting.
PMP, Scrum Master, or equivalent certification.

Responsibilities

Own the CE Expansion Business strategy across Expansion 1 channels (Marketplaces, Carrier, SMB) and Expansion 2 channels (Social Commerce, LLM/AI Commerce, FinTech, Sports Partnerships, Xbox Gaming, Zillow/Movers/Realtors, Subscription/Services/Post-Purchase); develop business cases, prioritize channels, and align the roadmap.
Develop and maintain a channel opportunity pipeline by qualifying opportunities, estimating revenue potential, assessing complexity, and recommending priorities to the Sr. Director.
Represent CE Expansion Business in LOB leadership reviews, CE Weekly Business Reviews, and cross-functional strategic planning sessions.
Build the foundational go-to-market playbook for CE Expansion Commerce, including launch sequencing, success metrics, and partner engagement models.
Lead early-stage engagement with marketplace, carrier, social, FinTech, sports, and gaming partners.
Coordinate with Legal on NDAs, partnership frameworks, and contract terms, ensuring commercial terms align with CE revenue and margin targets.
Create and manage partner scorecards covering launch readiness, milestone delivery, co-op compliance, and revenue performance.
Work with Samsung corporate and LOB teams, including MX, VD, and DA, to identify cross-LOB expansion opportunities and use existing partner relationships where appropriate.
Own the CE Expansion Business master project plan, including timelines, milestones, dependencies, and risk logs across initiatives.
Drive cross-functional execution with Marketing, Legal, Finance, IT/Digital, Supply Chain, and Category Management to take channels from signed partnership to revenue-generating launch.
Create channel-specific launch checklists, readiness scorecards, and go-live criteria, and ensure full cross-functional sign-off before launch.
Identify risks, escalate blockers, and drive resolution across projects at varying stages of maturity.
Use AI/LLM tools such as Claude, Notion AI, and Asana AI to manage program complexity, documentation, and reporting.
Build and update revenue forecasts, P&L estimates, and ROI analyses for each expansion channel quarterly and as partner commitments or market conditions change.
Partner with the Sr. Manager, Financial Biz Planning & Ops to ensure expansion revenue is forecast accurately in CE T-series submissions and reflected in CE WBR A/R reporting.
Track and report channel performance against 2030 roadmap milestones, including pilot and live channels, revenue by channel, partner scorecards, and goal pacing in the CE Weekly Business Review.
Analyze post-launch performance and identify optimization opportunities and recommendations for the Sr. Director.
Serve as primary cross-functional coordinator for Expansion Business initiatives and maintain working relationships with Marketing, Legal, Finance, IT/Digital, Supply Chain, and Category Management.
Lead weekly Expansion Business working sessions by setting agendas, driving decisions, recording actions, and holding stakeholders accountable.
Represent expansion business interests in LOB and SEA leadership forums and prepare and deliver executive updates.
Design scalable operating cadences and documentation standards as the portfolio grows from two active channels to more than ten.
Lead adoption of AI-augmented workflows within the CE Expansion team to replace manual tracking, reporting, documentation, and analysis tasks.
Develop AI-native playbooks for partner onboarding, milestone tracking, and executive reporting that can scale without proportional headcount growth.
Monitor emerging LLM Commerce use cases and evaluate their relevance to CE Expansion channel strategy.