Sr. Lifecycle Marketing Manager

Vagaro • Pleasanton, CA

1d • $140,000 - $160,000 • Onsite

About The Position

We are seeking a hands-on Senior Lifecycle Marketing Manager who builds, owns, and optimizes lifecycle campaigns end-to-end—not just strategically, but in the platform. This role requires deep, in-the-weeds HubSpot expertise: building workflows, segmenting lists, configuring enrollment triggers, writing emails, and pulling reports yourself. You will own the full development and day-to-day execution of marketing campaigns for onboarding, engaging, and retaining Vagaro’s customers across email, in-app messages, push notifications, and SMS. The ideal candidate is a true HubSpot power user who can architect complex multi-step workflows, build dynamic contact lists, set up lifecycle stages, and configure lead scoring—all independently and without relying on a developer. Beyond HubSpot, they bring a consistent track record of using marketing results, customer insights, and analytics to develop and scale a successful global lifecycle program in a B2B SaaS environment, covering everything from trial conversion through churn prevention. This role is based onsite in Pleasanton, CA Monday through Friday

Requirements

• 6 years’ experience running digital lifecycle marketing programs, preferably in a SaaS, subscription business, or related B2B business.
• Comfortable working with large sets of digital marketing and product usage data to glean critical insight to inform marketing strategy.
• Meets aggressive goals for the business with an eagerness to challenge the status quo in order to meet objectives.
• Outstanding interpersonal, verbal, and written communication, problem solving, and executive presentation skills.
• Excellent cross-functional collaborator, striking deep relationships and ability to influence functional teams to gain consensus on vision for driving performance objectives.
• Thorough, strategic problem solver with strong analytical skills to synthesize raw data into useful campaign optimization strategies for new and existing initiatives
• Experience owning end-to-end execution of marketing campaigns for self-serve and sales-assisted buyers, from ideating to building, monitoring, optimizing, and reporting.
• Strong creativity with the ability to understand how Vagaro’s products relate to achieving our customers' business objectives
• Previous experience working closely with product management, product marketing, and data analytics.
• Hands-on, get-it-done attitude with excellent project management skills for complex, cross-functional global campaigns
• Deep, hands-on HubSpot expertise —including independently building multi-step workflows, configuring enrollment triggers and re-enrollment logic, creating dynamic contact lists and active segments, managing email templates and A/B tests, and generating performance reports.
• Salesforce experience also expected for CRM data alignment and campaign attribution.
• Positive attitude, team-oriented, energetic, and optimistic

Nice To Haves

• HubSpot certification preferred.

Responsibilities

• Own end-to-end development and management of global onboarding, upselling and retention campaigns across channels (in-product, email, SMS, Push Notifications), including strategy, copy development, campaign setup, A/B testing, localization, reporting, and optimization with a goal to increase product usage and adoption, and to minimize churn and contraction.
• Write and own all campaign copy across every channel — emails, SMS, push notifications, and in-app messages — ensuring each piece of content is tailored to the specific goal of the campaign, the audience it’s reaching, and the channel it’s delivered through.
• Work with customer success, product marketing, performance marketing, and sales teams to translate their business goals into executable campaigns and automations.
• Consistently improve upon and lead change in program methodologies; employing industry standard processes and constantly looking for opportunities to improve effectiveness and efficiency.
• Present regularly on program performance and successes to leaders.
• Actively monitor all campaign analytics, partner with our business intelligence team to create appropriate reporting and communicate results effectively to the team with recommended actions for optimization.

Benefits

• Comprehensive healthcare, dental, and vision plans for you and your family.
• Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork.
• $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments.
• $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription.
• College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account.
• 401k program with 4% matching and optional life/supplemental insurance.
• Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees