Sr. Lead, Product Management

Royal Caribbean Cruises Ltd•Miami, FL

3d•Onsite

About The Position

Royal Caribbean Group’s Digital Team is hiring a full-time Sr. Lead, Product Management for its Media Network group. The role owns the end-to-end product vision and roadmap for the ad server and campaign management platform, enabling the business to plan, deliver, and optimize external advertiser campaigns across Royal Caribbean Group’s consumer-facing surfaces. The product lead represents Media Network requirements within the broader media/ad platform roadmap and translates commercial and operational needs into product direction, requirements, priorities, and delivery standards. The role partners with engineering, design, media operations, sales, finance, brand leadership, and other stakeholders to develop a scalable platform and deliver campaign management and ad-serving capabilities across digital, onboard, app, and other surfaces. It manages product requirements and the agile backlog, coordinates integrations with external ad tech vendors and data partners, supports advertiser and commercial needs, and guides release planning, measurement, and ongoing platform improvement. This is an onsite position based in Miami, Florida, and is not eligible for work authorization sponsorship. The position reports to the Sr. Director, Product Management.

Requirements

5–8 years of product management experience, with a strong track record in ad tech, media technology, or digital advertising platforms.
A proven record of owning a product roadmap end to end, from idea to shipped feature, managing competing stakeholder demands and applying prioritization frameworks.
Experience owning an agile backlog, writing and prioritizing user stories, and partnering with engineering through grooming, sprint planning, and acceptance testing using Jira or a similar tool.
Experience managing third-party integrations and vendor relationships in ad tech or martech.
Familiarity with media operations fundamentals, including trafficking, targeting, pacing, frequency, measurement, and data flow between campaign delivery and reporting.
Hands-on experience using AI tools to accelerate product management work, such as research, discovery, requirements writing, and prototyping.
Strong commercial instinct, including understanding advertiser priorities, how platform decisions translate into revenue, and how advertising businesses work.
Strong analytical and problem-solving skills, with comfort using product analytics to drive decisions.
Technical fluency to work closely with engineering, translate commercial requirements into clear briefs, and participate in architectural conversations.
Strong written, verbal, and presentation skills, including the ability to explain complex product and technical decisions to engineering and business audiences.
Ability to balance multiple workstreams and thrive in a fast-paced, dynamic environment.
Bachelor’s degree required.

Nice To Haves

Exposure to ad servers, DSPs, SSPs, or campaign management tooling.
Experience with ad tech or digital advertising platforms such as Koddi.

Responsibilities

Own the product vision and roadmap for media/ad platform features supporting Media Network expansion and management; set direction and prioritize and sequence delivery against commercial and operational priorities.
Represent Media Network requirements and align them with the broader media/ad platform roadmap.
Define and maintain product requirements, user stories, acceptance criteria, and technical specifications that translate advertising business needs into clear engineering briefs.
Manage the product backlog in Jira or a similar tool, leading grooming, sprint planning, and acceptance testing with engineering.
Partner with design and engineering to deliver intuitive, high-quality experiences for campaign managers and other platform users.
Drive core ad-serving capabilities, including trafficking workflows, targeting logic, delivery pacing, frequency management, and asset management.
Ensure the platform can serve or orchestrate ads across RCG surfaces, including digital, onboard, and app environments.
Work with channel owners and engineers to define integration standards, ad formats, and delivery protocols for each surface.
Identify platform capability gaps for desired surfaces, formats, or targeting approaches and plan how to address them.
Identify, evaluate, and own integrations with external ad tech vendors and data partners.
Partner with sales and commercial teams to understand advertiser needs and translate them into platform capabilities.
Manage product implications of new advertiser formats, packages, and go-to-market models so the platform supports commercial commitments.
Serve as product authority with clients and partners on platform capability, data connectivity, and technical integration.
Partner with the Head of Partnerships, brand leadership, and senior digital leadership to align on Media Network strategy and delivery.
Lead planning and release management with engineering; manage risks and dependencies, flag blockers early, and provide options and recommendations.
Keep media operations, sales, finance, and technology aligned on product delivery timing, ecosystem fit, and expected outcomes.
Define and track KPIs with data and business analysts, using product analytics and dashboards to identify opportunities and optimize the platform.
Run post-release reviews and apply learnings to roadmap planning, documentation, and future iterations.
Stay current on ad tech, media, and digital product trends and bring relevant ideas to the platform.