Sr. Industry Marketing Manager – National Government & Public Safety

Esri•Redlands, CA

9d•$86,528 - $140,608•Onsite

About The Position

As a Senior Industry Marketing Manager, you will develop, manage, and execute strategic marketing campaigns to increase revenue, develop new markets, block competition, and build community within the national government and public safety markets. As a senior marketer on the team, you will use your established marketing experience to influence the broader team’s strategy and long-term success. You will partner with subject matter experts to understand market trends and audience needs, develop messaging and content, and create campaigns using a diversified marketing channel mix to build a long-term marketing strategy for these markets. The role includes conducting market research; monitoring industry and technology trends; creating content; executing events and webinars; reporting campaign performance; interviewing and publishing customer success stories; working with professional associations; and co-marketing with Esri strategic partners. Success requires building and maintaining strong relationships with subject matter experts, internal marketing teams, sales leads, Esri customers, certified software and solution providers, media and publications, and professional associations.

Requirements

At least 5 years of marketing experience in business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries.
Established knowledge of marketing principles, campaign management, and process improvement.
Excellent verbal communication and writing skills for internal and external audiences.
Highly organized and self-motivated, with the ability to manage multiple priorities and deadlines.
Knowledge of to strong understanding of CRM, social media platforms, business intelligence, and project management processes.
Strong decision-making, problem-resolution, and creative-thinking skills.
Ability to travel up to 20% during peak marketing periods.
Bachelor’s degree in marketing, business, or a related field.
Must be authorized to work for any employer in the U.S.; visa sponsorship is not available.

Nice To Haves

Knowledge of government agency structures and operations.
Advanced writing, editing, and messaging development skills.
Knowledge of GIS applications in related industries.
Master’s degree in marketing, business, or a related field.

Responsibilities

Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.
Create campaign assets, including messaging, print collateral, and digital content, collaborating with in-house design and creative resources on brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and other materials.
Contribute to third-party and Esri-hosted events by creating messaging and content, developing engagement opportunities, supporting onsite logistics, and establishing forums that build community.
Deliver campaign assets on time and on budget; manage multiple deadlines and priorities; and communicate progress and potential challenges to stakeholders.
Track campaign performance and engagement through activity reports and analytics.
Use available technologies and processes to manage activities, segment audience data, run email and advertising campaigns, build webpages, publish customer stories, and track analytics.
Build relationships with Esri customers to understand audience needs, elevate best practices and repeatable approaches, and highlight successful implementations in articles and third-party media.
Collaborate with certified Esri software and solution providers, professional associations, media, and thought leaders to position Esri in the market, block competition, influence legislation or policies, reach executives, and increase coverage in major publications and media outlets.
Foster a user community through virtual communities, user groups, regional meetups, online forums, and events that promote two-way dialogue between Esri staff and customers.
Conduct market research and monitor industry and technology trends.
Execute events and webinars, report campaign performance, interview and publish customer success stories, work with professional associations, and co-market with Esri strategic partners.