Marketing Director of Public Safety
About The Position
The Public Safety Marketing Director serves as the Strategic Vertical Marketing Lead for the Public Safety business, including marketing Criminal Investigative Solutions and the Accurint One™ offering within the criminal justice market. The role develops and executes strategic marketing plans to support demand generation, customer retention, thought leadership, brand awareness, and business growth. Working with vertical leadership, sales, business development, channel partners, market planners, and functional leaders, the director aligns marketing initiatives with business objectives and delivers measurable results. The role is remote and requires moderate travel. Physical and/or logical access to criminal justice information is an essential function. The successful candidate must pass the company’s standard background check and an enhanced criminal background check conducted by state and local law enforcement partners in compliance with FBI CJIS security policy. Ongoing checks may also apply, and employees must obtain and maintain CJIS compliance to perform the role’s essential functions.
Requirements
- Must be a U.S. citizen.
- Bachelor’s degree or equivalent work experience.
- At least 10 years of experience in business-to-business and/or business-to-consumer marketing, strategic planning, or related consulting.
- Demonstrated experience developing and executing integrated marketing campaigns, including account-based marketing, lead generation, and retention programs.
- Strong understanding of marketing analytics, including interpreting data, identifying performance drivers, assessing impact, and establishing meaningful metrics.
- Experience leading complex projects from planning through execution while managing multiple priorities.
- Experience managing senior-level vendor relationships.
- Experience using CRM, contact management, and marketing database platforms to maximize lead generation and cross-sell/up-sell opportunities.
- Experience managing budgets and marketing investments.
- Extensive direct marketing experience for products and/or services.
- Prior people leadership experience.
- Must pass the company’s standard background check and the enhanced criminal background check required for access to criminal justice information; must obtain and maintain CJIS compliance to perform essential functions.
Nice To Haves
- Degree in Marketing or Business.
- MBA.
- Government, public safety, law enforcement, or related industry marketing experience.
Responsibilities
- Develop and lead integrated marketing strategies and annual marketing plans for Public Safety audiences.
- Drive account-based marketing, lead generation, customer retention, and demand-generation programs.
- Create and execute marketing initiatives across email, advertising, social media, communications, webinars, events, and other channels.
- Develop messaging, thought leadership content, marketing collateral, sales enablement materials, and campaign assets.
- Partner with Public Safety leadership, sales, business development, and channel teams to support go-to-market strategies and growth objectives.
- Collaborate with subject matter experts and stakeholders to strengthen market positioning and differentiate LexisNexis Risk Solutions offerings.
- Manage annual marketing event strategies, including trade shows, industry conferences, sponsorships, speaking engagements, roadshows, user conferences, and webinars.
- Ensure marketing programs support lead generation, brand visibility, customer retention, and market development objectives.
- Participate in developing and managing marketing budgets and maintain responsibility for assigned program expenditures.
- Partner with Marketing Operations to analyze campaign performance and report results monthly and quarterly.
- Foster alignment between Marketing and Sales to support revenue generation and business priorities.
- Lead, coach, and develop direct reports when applicable.
- Manage strategic vendor relationships and external marketing partners as needed.
- Support SEO optimization and other digital marketing initiatives that increase awareness and engagement.
- Perform other duties as assigned.
Benefits
- Comprehensive medical, dental, and vision benefits through a multi-carrier program.
- 401(k) with match.
- Employee Share Purchase Plan.
- Wellness platform with incentives.
- Headspace app subscription.
- Employee Assistance and Time-off Programs.
- Short- and long-term disability insurance.
- Life and Accidental Death Insurance.
- Critical Illness and Hospital Indemnity coverage.
- Family benefits, including bonding and family care leaves, adoption, and surrogacy benefits.
- Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts.
- Annual paid time off.
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with a charity of choice.
- Annual incentive bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Director
