Sr. Growth Marketing Manager

Lucky Orange•Overland Park, KS

5d•Onsite

About The Position

We are looking for a Senior Growth Marketing Manager to own the engine that turns attention into new customers. This role requires a curious and resourceful individual who is willing to jump into a channel, learn it, and form a real point of view before deciding on the next steps. This may involve executing tasks personally, bringing in an agency or outside partner, or determining an idea is not worth pursuing. The ability to differentiate these approaches and focus on priorities is key, as there won't be time to explore every channel in depth simultaneously. The work environment at Lucky Orange is described as relaxed and playful, with a team that enjoys helping customers, devising growth strategies, writing code, testing ideas, and working with partners. It's a collaborative environment where team members get to know each other, challenge each other, and recognize achievements.

Requirements

6 to 10 years of professional marketing experience with a strong focus on customer acquisition or growth marketing.
Experience in SaaS or subscription-based businesses with product-led growth acquisition models.
Demonstrated experience owning paid, organic, and lifecycle marketing channels.
A strong experimentation mindset and a track record of turning ideas into measurable tests.
Comfort with learning and figuring out unfamiliar channels or tools.
Experience managing a marketing budget and making investment decisions across competing opportunities.
Strong analytical skills and a solid understanding of CAC, LTV, conversion rates, and marketing ROI.
Experience with SEO, paid media, email marketing, and social media fundamentals.
Experience working with outside agencies and vendors without relinquishing strategic ownership.
Excellent written and verbal communication skills, with the ability to translate performance data into clear recommendations for leadership.
Strong prioritization skills and the judgment to allocate resources effectively.
Ability to work in an office setting in Overland Park, Kan.
Ability to work typical working hours of 9 a.m. to 5 p.m. Monday through Friday.

Nice To Haves

Personally launched a new acquisition channel from scratch and scaled it.
Experience with experiments that significantly improved signup growth or acquisition efficiency.
Experience with marketplaces, platform ecosystems, partnerships, or other non-traditional acquisition channels.
Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce Pardot.
Familiarity with Lucky Orange or other conversion rate optimization tools.
Ability to state, 'I didn't know how to do it when I started, but I figured it out.'

Responsibilities

Owning the customer acquisition strategy across paid, organic, lifecycle, and emerging channels.
Personally engaging with new channels to understand their mechanics before deciding on internal ownership, outsourcing, or discontinuation.
Developing strategies for core acquisition touchpoints including paid advertising, SEO, website, email marketing, and social media, and presenting these to leadership.
Managing a combination of hands-on execution and relationships with external agencies, freelancers, and vendors, ensuring accountability to clear goals.
Building and executing a growth experimentation roadmap, testing new audiences, messages, offers, landing pages, and channels.
Managing the marketing budget, allocating funds for profitable growth, and reallocating based on performance.
Analyzing funnel performance to identify bottlenecks for potential customers.
Reporting on Customer Acquisition Cost (CAC), conversion rates, payback periods, and return on marketing investment.
Creating forecasts and identifying opportunities for additional investment to drive growth.