Sr. Growth Marketing Manager

Lucky Orange•Overland Park, KS

7d•Onsite

About The Position

Lucky Orange is seeking a Senior Growth Marketing Manager to own the customer acquisition strategy and engine. This role requires a curious and resourceful individual who is willing to dive deep into channels, understand them, and form a clear point of view before deciding on the next steps. This may involve personal execution, bringing in agencies or partners, or deciding an idea is not worth pursuing. The focus is on identifying and scaling creative solutions that drive measurable ROI. The company offers a relaxed, playful environment with a team that enjoys getting to know each other, challenging each other, and recognizing good work. The Senior Growth Marketing Manager will be responsible for driving efficient and repeatable customer growth through experimentation and data-driven decision-making.

Requirements

6 to 10 years of professional marketing experience with a strong focus on customer acquisition or growth marketing
Experience in SaaS or subscription based businesses with product-led growth acquisition models
Demonstrated experience owning paid, organic and lifecycle marketing channels
A strong experimentation mindset and a track record of turning ideas into measurable tests
Comfort jumping into an unfamiliar channel or tool and figuring it out
Experience managing a marketing budget and making investment decisions across competing opportunities
Strong analytical skills and a solid understanding of CAC, LTV, conversion rates and marketing ROI
Experience with SEO, paid media, email marketing and social media fundamentals
Experience working with outside agencies and vendors without outsourcing ownership of strategy
Excellent written and verbal communication skills, with the ability to turn performance data into clear recommendations for leadership
Strong prioritization skills and the judgment to know when something deserves more investment and when it's time to move on
Ability to work in our relaxed office setting in Overland Park, Kan. during typical working hours of 9 a.m. to 5 p.m. Monday through Friday

Nice To Haves

Have personally launched a new acquisition channel from scratch and scaled it once the economics proved out
Can point to experiments that meaningfully improved signup growth or acquisition efficiency
Have experience with marketplaces, platform ecosystems, partnerships or other nontraditional acquisition channels
Are familiar with marketing automation and CRM platforms such as HubSpot and Salesforce Pardot
Are familiar with Lucky Orange or other conversion rate optimization tools

Responsibilities

Owning our customer acquisition strategy across paid, organic, lifecycle and emerging channels
Personally getting into a new channel when it makes sense, to understand how it works before deciding whether to own it internally, outsource it or walk away
Devising strategies for our core acquisition touchpoints, including paid advertising, SEO, our website, email marketing and social channels and presenting your approach to leadership
Managing a mix of hands-on work and outside agency, freelancer and vendor relationships and holding those partners accountable to clear goals
Building and running a growth experimentation roadmap, testing new audiences, messages, offers, landing pages and channels
Owning the marketing budget and deciding where dollars are most likely to generate profitable growth and reallocating when performance says there's a better opportunity elsewhere
Digging into funnel performance to find where potential customers are getting stuck
Reporting on CAC, conversion, payback and return on marketing investment
Building forecasts and helping leadership see where additional investment could create real growth