Sr. Email & Lifecycle Marketing Specialist

Rankings.io•St. Louis, MO

5d•$85,000 - $100,000•Remote

About The Position

Rankings.io is a legal marketing agency for elite firms. We are the award-winning team that markets Rankings.io to potential clients. This role builds a lifecycle email engine from the ground up. You'll turn communication with the country's leading legal firms into a steady, measurable source of booked sales calls. You will have total narrative ownership of the customer journey, including copywriting, email campaigns, reporting, testing, and optimization across candidate and client journeys, driving engagement and pipeline growth in Hubspot. Strong analytical, communication, and collaborative skills are essential. The role sits in a lean, fast-moving marketing team, reporting to the Director of Marketing and collaborating with sales, media, events, and content teams.

Requirements

A portfolio of direct-response B2B email copy you wrote, which we will read closely
3+ years building and running B2B email marketing and automation programs
Hands-on experience in HubSpot or a comparable enterprise automation platform, building workflows yourself rather than requesting them
Working command of email deliverability: authentication, list hygiene, sender reputation, and CAN-SPAM
Fluency with segmentation, behavioral triggers, and A/B testing
Excellent written English and full overlap with US business hours

Nice To Haves

Legal marketing, or another high-consideration, high-ticket service category
A feel for how personal injury firms actually make money: cost per signed case, intake conversion, referral relationships
Marketo, Salesforce, or ActiveCampaign alongside HubSpot
LinkedIn automation or SMS as part of a coordinated sequence
AI already woven into how you work day to day

Responsibilities

Own the lifecycle email program end to end: strategy, architecture, copy, and results.
Map and optimize the buyer journey that turns managing partners and legal executives into clients.
Build multi-stage nurture flows, webinar invite loops, and case study sequences in HubSpot for long, high-consideration sales cycles, and re-engage leads going cold in the database.
Write the direct-response copy yourself, tailored across practice areas: sequences, subject lines, offers, landing pages.
Own deliverability and domain reputation, from authentication and subdomain strategy to list hygiene and inbox placement at firms with strict IT filtering.
Run a continuous A/B testing roadmap and report against booked demos, cost per acquisition, SQLs, and pipeline velocity.