Senior Manager, Email & Lifecycle Marketing

Grand Circle•Boston, MA

1d•Hybrid

About The Position

Grand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50+. Headquartered in Boston, MA, and with more than 35 offices globally, more than two million Americans have traveled with our award-winning travel brands: Grand Circle Cruise Line, Overseas Adventure Travel and Grand Circle Travel. We're looking for a strategic, hands-on marketer to help scale email and lifecycle marketing as a core driver of customer growth and engagement at GCC. Today, our lifecycle program is early in its maturity, with a limited set of triggered streams and a broader program that is primarily scheduled. We see a significant opportunity to evolve toward a more automated, behavior-based relationship marketing model — but the roadmap is still being defined. This role will partner closely with the Director of Relationship Marketing to help shape that evolution. An early focus will be improving onboarding and conversion of new travelers while helping build the broader lifecycle capabilities needed to support long-term growth. The right candidate will bring a mix of strategic thinking and hands-on execution, with the ability to turn ideas into practical, scalable programs. GCC has the energy of a smaller, entrepreneurial team, with the history and complexity of a long-standing organization. Change happens through strong relationships, clear thinking, and demonstrated impact — so this role requires someone comfortable operating in ambiguity and helping move ideas forward. This is a lean, high-trust environment where priorities are actively managed and focus matters. We're looking for a self-starter who is excited to build, test, and improve how lifecycle marketing works — including identifying smarter ways of working through AI and automation.

Requirements

6–10 years of experience in email, CRM, or lifecycle marketing
Experience building or evolving lifecycle programs in environments that are not fully mature
Strong understanding of segmentation, triggered messaging, and performance optimization
Ability to balance strategic thinking with hands-on execution
Strong cross-functional collaborator who can influence without direct authority
Self-starter who is comfortable with ambiguity and bringing structure to evolving programs
Interest in applying AI and new tools to improve how marketing gets done
Clear communicator who can translate ideas into actionable plans

Responsibilities

Partner in evolving lifecycle strategy across onboarding, nurture, conversion, and retention
Help shape a roadmap to expand lifecycle marketing beyond current triggered programs
Partner with new customer acquisition team to identify and improve lifecycle touchpoints that increase conversion, engagement, and long-term customer value
Translate customer behavior and performance data into clear journey frameworks and messaging strategies
Own day-to-day execution of email campaigns, including planning, briefing, and deployment
Manage the contact strategy and calendar to balance business needs with customer experience
Identify opportunities to shift from scheduled campaigns to automated, behavior-based messaging
Partner with Analytics and Data Science to refine segmentation and targeting
Translate strategy into clear business rules and execution requirements
Identify opportunities to evolve from static targeting to more dynamic, behavior-based personalization
Define and establish a structured testing approach across messaging, timing, content, and offers
Analyze results and turn insights into clear, actionable next steps
Continuously improve performance through disciplined testing and iteration
Partner closely with Marketing Ops to improve how email programs are built, QA'd, and launched
Help create clearer processes, documentation, and workflows to support scale
Bring a continuous improvement mindset to how lifecycle marketing operates
Identify practical ways to use AI to improve speed, quality, and scalability of marketing work
Experiment with new tools and approaches to support content, testing, segmentation, and analysis
Help introduce efficient, real-world applications of AI into day-to-day workflows