Senior Lifecycle Marketing Manager

Fora (Interview Calendar)•New York, NY

7h•$200,000 - $250,000•Onsite

About The Position

As Senior Lifecycle Marketing Manager, you will own end to end lifecycle programs that drive advisor activation, engagement, productivity, and retention at Fora. This is a senior individual contributor role with significant autonomy to take major program areas from strategy and hypothesis through build, launch, measurement, and iteration. You will translate broad business goals into actionable lifecycle strategies, defining the right segmentation, journeys, testing plans, and measurement frameworks to achieve them. You will build and maintain the roadmap for your programs while partnering closely with Growth leadership and cross functional teams across Analytics, Advisor Experience, Sales, Product, RevOps, and Data. This role is ideal for a strategic and highly analytical lifecycle marketer who is equally comfortable setting direction and building programs hands on.

Requirements

6 or more years of experience in CRM, lifecycle, marketplace growth marketing, or a related discipline, with demonstrated experience owning a program or channel from strategy through execution.
Proven ability to take broad or ambiguous business goals and independently translate them into clear strategies, testable hypotheses, execution plans, and launched programs.
Deep hands on experience with a marketing automation or CRM platform such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, or a comparable platform, including building sophisticated segmentation and journey logic.
Strong analytical skills with experience developing testing plans, interpreting cohort and funnel performance, building or working with dashboards, and using data to make decisions.
Demonstrated ability to operate independently, prioritize effectively, and own outcomes without requiring highly specified briefs or day to day direction.
Experience partnering effectively across functions such as Sales, Product, Analytics, Data, and customer or advisor experience teams, with the ability to influence without formal authority.
Excellent written communication skills and strong judgment around developing messaging for distinct audience segments.
Active experience using AI tools in your work and a thoughtful perspective on how AI can improve lifecycle marketing strategy, execution, and personalization.

Nice To Haves

Experience in travel, hospitality, or a supply side marketplace serving providers, hosts, advisors, independent operators, or similar audiences.
Experience mentoring marketers or directing the work of specialist partners.
Experience using SQL or working hands on with analytics and dashboarding platforms such as Looker or Amplitude.

Responsibilities

Own one or more lifecycle program areas end to end, including activation, advisor progression, retention and reengagement, or event lifecycle, with accountability for strategy, execution, measurement, and results.
Translate broad business objectives into clear hypotheses, segmentation strategies, journey designs, and measurement plans.
Build and maintain a roadmap for your program areas, balancing new initiatives, optimization of existing journeys, and opportunities identified through advisor behavior and performance data.
Design segmented onboarding and activation journeys for different advisor profiles, with a focus on improving time to first booking and time to first commission.
Partner with Analytics to identify and test opportunities to accelerate advisor productivity and progression, turning validated insights into scalable lifecycle programs.
Develop milestone based communications, personalized recommendations, and reengagement journeys that help advisors progress through key stages of their journey with Fora.
Identify and prioritize friction points throughout the advisor experience and partner with Advisor Experience and Product to address opportunities that extend beyond lifecycle marketing.
Own a rigorous testing roadmap across messaging, channel mix, cadence, segmentation, and journey design, using results to determine what should be optimized, scaled, or retired.
Define the metrics that matter for your programs, develop reporting that tracks performance, and translate results into clear insights and recommendations.
Partner with RevOps and Data to help shape the marketing technology stack, data flows, and attribution infrastructure required to support sophisticated lifecycle programs.
Serve as a lifecycle marketing thought partner across Sales, Advisor Experience, Product, Analytics, and other cross functional teams, representing lifecycle strategy in planning and decision making.
Guide the work of specialist partners or more junior marketers supporting your program areas when relevant.