Senior Manager, Lifecycle Marketing

SurveyMonkey•Ottawa, ON

2d•CA$129,200 - CA$152,000•Hybrid

About The Position

SurveyMonkey is seeking a Senior Lifecycle Marketing leader to drive customer success from first activation through renewal and expansion. This role will own the team's strategy and day-to-day operations, with a focus on the email channel. The ideal candidate will have deep, hands-on expertise in email marketing platforms like Iterable and HubSpot, and will set a cohesive strategy across activation, retention, and expansion. As a leader, you will coach individual contributors and partner with peer managers in Customer Advocacy and Customer Education to ensure a cohesive customer journey. This role reports to the Director of Product and Lifecycle Marketing and manages the individual contributors responsible for Email Marketing and Customer Marketing.

Requirements

8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS.
Deep, hands-on strategic experience with Iterable or a comparable ESP (e.g., Braze, Salesforce Marketing Cloud, Marketo), including experience running segmentation, personalization, and testing. Ownership of channel performance is key, even when a marketing ops team handles build and send.
A track record leading or closely partnering with customer marketing programs (renewal, upsell, cross-sell) tied to measurable revenue outcomes.
A record of translating program and cohort data into a clear, prioritized lifecycle strategy for senior stakeholders.
Experience partnering cross-functionally with peer teams like Customer Advocacy and Customer Education, plus Product, Data, Sales, and Customer Success, to ship aligned customer communications.

Nice To Haves

Familiarity with HubSpot (we use it for prospect-facing engagement).

Responsibilities

Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey and shared KPIs.
Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including their goal-setting, prioritization, and career growth.
Own our email channel strategy in Iterable — segmentation, personalization, and a testing roadmap that raises the bar across every program the team ships — partnering with Marketing Operations, who handle build, send, and deliverability.
Guide customer marketing programs (renewal, expansion, cross-sell) that drive deeper individual and team usage and investment across core and portfolio products.
Partner closely with the peer leaders of Customer Advocacy and Customer Education so testimonials, reviews, and educational content flow into lifecycle programs, and lifecycle moments feed advocacy and education in return.
Report on lifecycle performance to senior leadership, connecting program-level metrics to activation, retention, and expansion outcomes.
Partner with Product, Marketing Operations, Data, Sales, and Customer Success to align lifecycle programs with product changes, commercial motions, and account health signals.
Leverage AI where it makes sense to scale up and reach more people, while exerting strong editorial judgment and human-centered program development.