Senior Lifecycle Marketing Manager

Kikoff • San Francisco, CA

8h • $175,000 - $200,000

About The Position

Kikoff is seeking a Senior Lifecycle Marketing Manager to own the hands-on scaling and optimization of their lifecycle communications. This role is for an individual who wants to define and build a modern lifecycle program from the ground up. The team is small, ambitious, and leverages AI to operate efficiently. The ideal candidate is a data-driven problem solver with a growth mindset, comfortable with stretching their comfort levels, moving quickly with attention to detail, and aiming to achieve significant goals. The company has an ambitious mission to educate people about the importance of their credit scores and encourage them to unlock their financial access.

Requirements

• 5+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
• A thought leader others look to for the point of view — you've shaped lifecycle strategy for an organization, not just executed against someone else's roadmap
• A fast-moving, detail-oriented, data-driven executor with an ownership mindset
• Deep hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools
• Fluent with AI tools in your day-to-day workflow — you've used them to write, analyze, build, or automate, and you have opinions about where they work and where they don't
• Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
• Able to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
• Comfortable juggling multiple projects and executing on schedule at high velocity
• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
• Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
• Strong instincts for direct response creative, and a framework for adjusting based on experimentation
• SQL proficient — you pull your own data and cross-validate your own results

Nice To Haves

• Experience in fintech or D2C is a bonus

Responsibilities

• Be a thought leader for lifecycle at Kikoff — setting the strategy and standards the team executes against, and raising the bar on what we test and how we measure it
• Expand our lifecycle programs to deepen engagement across a growing feature set, identifying where new products and use cases create untapped opportunities to drive value
• Increase retention and drive higher customer lifetime value
• Ship and test at high volume, running a rigorous split-testing program that produces conclusive results rather than directional signals
• Build AI-assisted workflows into how the team operates — creative production, audience building, campaign QA, performance summarization, post-test analysis — so the program's output compounds without growing headcount
• Advance our personalization capabilities from rules-based branching toward model-driven content selection, delivering the most relevant message to each user at the moment it will land best
• Improve the segmentation, cadence, timing, and touchpoint mix of our comms
• Mentor junior teammates through direct feedback, reusable frameworks, and leading by example

Benefits

• Kikoff exists to expand access to financial opportunity. Product marketing here means you're directly accountable for how customers understand and experience what we build. You'll have real ownership, close partnership with product, and the opportunity to do work that genuinely improves people's financial lives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed