Senior Manager, Email & Lifecycle Marketing

Grand Circle Corporation•Boston, MA

8h•$120,000 - $140,000•Hybrid

About The Position

Grand Circle Corporation is seeking a strategic, hands-on marketer to scale email and lifecycle marketing as a core driver of customer growth and engagement. The current lifecycle program is in its early stages, with opportunities to evolve towards a more automated, behavior-based relationship marketing model. This role will partner with the Director of Relationship Marketing to shape this evolution, focusing initially on improving onboarding and conversion of new travelers while building broader lifecycle capabilities. The ideal candidate will possess a blend of strategic thinking and hands-on execution, with the ability to translate ideas into practical, scalable programs. This position operates in a lean, high-trust environment that values strong relationships, clear thinking, and demonstrated impact, requiring comfort with ambiguity and a proactive approach to moving ideas forward. The role is for a self-starter eager to build, test, and improve lifecycle marketing, including exploring AI and automation for smarter ways of working.

Requirements

6–10 years of experience in email, CRM, or lifecycle marketing
Experience building or evolving lifecycle programs in environments that are not fully mature
Strong understanding of segmentation, triggered messaging, and performance optimization
Ability to balance strategic thinking with hands-on execution
Strong cross-functional collaborator who can influence without direct authority
Self-starter who is comfortable with ambiguity and bringing structure to evolving programs
Interest in applying AI and new tools to improve how marketing gets done
Clear communicator who can translate ideas into actionable plans

Responsibilities

Partner in evolving lifecycle strategy across onboarding, nurture, conversion, and retention
Help shape a roadmap to expand lifecycle marketing beyond current triggered programs
Partner with new customer acquisition team to identify and improve lifecycle touchpoints that increase conversion, engagement, and long-term customer value
Translate customer behavior and performance data into clear journey frameworks and messaging strategies
Own day-to-day execution of email campaigns, including planning, briefing, and deployment
Manage the contact strategy and calendar to balance business needs with customer experience
Identify opportunities to shift from scheduled campaigns to automated, behavior-based messaging
Partner with Analytics and Data Science to refine segmentation and targeting
Translate strategy into clear business rules and execution requirements
Identify opportunities to evolve from static targeting to more dynamic, behavior-based personalization
Define and establish a structured testing approach across messaging, timing, content, and offers
Analyze results and turn insights into clear, actionable next steps
Continuously improve performance through disciplined testing and iteration
Partner closely with Marketing Ops to improve how email programs are built, QA'd, and launched
Help create clearer processes, documentation, and workflows to support scale
Bring a continuous improvement mindset to how lifecycle marketing operates
Identify practical ways to use AI to improve speed, quality, and scalability of marketing work
Experiment with new tools and approaches to support content, testing, segmentation, and analysis
Help introduce efficient, real-world applications of AI into day-to-day workflows