Lifecycle Marketing Manager (Email / CRM)

Betstamp•Toronto, ON

13h•Onsite

About The Position

Betstamp is seeking a Lifecycle Marketing Manager to own email and CRM end-to-end across its portfolio of consumer brands. This role is crucial for driving retention, as most revenue comes from repeat customers and the lifecycle programs to support them are largely unbuilt. The manager will be responsible for the promo calendar, daily sends, automated flows, and creative production, utilizing AI image tools, Canva, and HTML templates. The position involves building lifecycle programs from scratch for new brand launches, with the system designed for reuse and growing scope. This role is ideal for individuals with experience in e-commerce, DTC, agency lifecycle management, iGaming, or other high-frequency consumer businesses. The position is full-time and located in downtown Toronto.

Requirements

2-5 years of experience in email, CRM or lifecycle marketing roles
Hands-on experience building flows and campaigns in at least one major ESP (Klaviyo, Customer.io, Braze, Iterable, SendGrid or similar)
Comfortable writing and editing HTML email
Proficient using AI tools for copy and creative production
Excellent written communication
Based in Toronto and able to work on-site

Nice To Haves

Experience in iGaming, sweepstakes, ecommerce, subscription or another high-frequency consumer business
Experience marketing inside regulated or promotion-heavy environments
Design capability to build good-looking emails using AI image tools, Canva, and HTML templates without waiting on a designer
Detail-oriented and data-driven, able to read cohort reports and analyze funnel leaks
Comfortable with high output and daily sends across multiple brands
Ownership mindset, as the team is small and proactive initiative is expected

Responsibilities

Build and own the monthly promo calendar across brands, planned weeks in advance rather than week to week
Ship daily promotional sends, including copy, subject lines, offers, creative, segmentation and scheduling
Build and maintain automated lifecycle flows covering welcome, first purchase, abandonment, win-back, reactivation, referral and loyalty progression
Design the creative that goes into every send, from concept through to finished email
Own segmentation across value tier, lifecycle stage, engagement recency and acquisition source
Run structured tests on subject lines, offers, timing and creative, and act on what the results tell you
Protect deliverability, including inbox placement, sender reputation, list hygiene, and bounce and complaint management
Report on what each send drove in sessions, purchases and repeat purchases
Stand up the full lifecycle program for each new brand launch