Email Marketing Specialist

Teaching Strategies, LLC • Denton, TX

7d • Onsite

About The Position

Teaching Strategies is seeking an Email Marketing Specialist to own the day-to-day build, quality assurance, and execution of email marketing campaigns and programs in Adobe Marketo Engage. This role is responsible for translating campaign requirements into accurate, well-structured, and timely email programs while maintaining a high standard of operational excellence. The ideal candidate is highly detail-oriented, organized, and comfortable working hands-on in Marketo. They take pride in getting the details right, follow established processes, proactively identify potential issues, and can manage multiple campaigns and deadlines without sacrificing quality. This role will work closely with marketing and creative partners to bring campaign strategies and creative assets to life in Marketo. While this position does not own email design or creative development, a strong understanding of email marketing best practices, audience segmentation, testing, and performance metrics will help this person be an effective partner and contribute to continuous improvement. Over time, this person will help make our email marketing operation more reliable and scalable by strengthening processes, maintaining clean and consistent program structures, and identifying opportunities to improve how campaigns are built, tested, and executed.

Requirements

• 2+ years of hands-on experience building and executing email marketing campaigns in Adobe Marketo Engage or a comparable marketing automation platform.
• Demonstrated experience building emails, programs, smart campaigns, lists, audience segments, and campaign workflows.
• Exceptional attention to detail and a strong commitment to accuracy and quality.
• Experience performing comprehensive QA of email campaigns prior to deployment.
• Strong organizational skills and the ability to follow established processes while managing multiple campaigns and competing deadlines.
• Ability to independently troubleshoot campaign setup, logic, audience, and execution issues.
• Working knowledge of email marketing best practices, including audience segmentation, personalization, deliverability, consent, and list management.
• Experience working with marketing performance reports and dashboards; experience pulling and interpreting reports in Power BI is strongly preferred.
• Strong understanding of email marketing metrics and the ability to analyze performance against established goals or KPIs.
• Ability to translate marketing data into observations, insights, and actionable recommendations.
• Strong project and time-management skills with the ability to consistently deliver against deadlines.
• Strong written and verbal communication skills and the ability to collaborate effectively with cross-functional teams.
• Self-motivated, dependable, and comfortable taking ownership of work from campaign setup through successful deployment.
• Bachelor’s degree in marketing, communications, business, or a related field preferred, or equivalent relevant experience.

Nice To Haves

• Basic HTML/CSS knowledge for troubleshooting email builds is a plus.
• Experience with CRM systems and CRM/marketing automation integrations is a plus.
• Experience in the education industry, particularly early childhood education, is a plus.

Responsibilities

• Build, test, schedule, and launch email campaigns and programs in Adobe Marketo Engage.
• Build and maintain Marketo programs, including email sends, engagement programs, nurture campaigns, smart campaigns, lists, and operational workflows.
• Translate campaign briefs and business requirements into accurate and well-structured programs within Marketo.
• Own campaign setup from build through deployment, ensuring all requirements are completed accurately and on schedule.
• Perform thorough pre-launch QA, including audience criteria, suppression rules, links, tracking, personalization, dynamic content, tokens, campaign logic, scheduling, and other campaign configurations.
• Test email rendering and functionality across devices and email clients and troubleshoot issues prior to deployment.
• Apply audience management best practices to help ensure campaigns reach the intended recipients while maintaining appropriate exclusions and suppression criteria.
• Implement approved creative assets and content within established email templates in Marketo, partnering with the Creative team on any design or creative needs.
• Execute A/B tests and other campaign tests based on defined testing plans.
• Monitor campaign execution and identify, troubleshoot, and resolve issues that could affect successful deployment or audience experience.
• Support campaign reporting and measurement, including metrics such as delivery, opens, clicks, conversions, and unsubscribes.
• Maintain clean, consistent, and scalable Marketo program structures, naming conventions, documentation, and operational processes.
• Look beyond individual campaign results to identify patterns across audiences, campaign types, messaging, and stages of the customer journey.
• Partner with marketing stakeholders to determine where email can help support broader campaign and performance goals.
• Follow email marketing best practices related to deliverability, consent, list hygiene, segmentation, and subscriber experience.
• Identify opportunities to strengthen QA processes, reduce errors, streamline campaign production, and improve overall marketing operations.
• Collaborate effectively with cross-functional partners to manage campaign timelines, communicate status, surface risks, and ensure campaigns are ready for launch.

Benefits

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree