Email Marketing Specialist

ICF • Reston, VA

5d • $61,232 - $104,094 • Remote

About The Position

ICF is looking for a detail-oriented Email Marketing Specialist to join our digital communications team supporting federal health communications clients. If you have hands on experience managing email marketing platforms, building audience segmentation strategies, and turning subscriber data into actionable insights, this may be the role for you. ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference. At ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients, and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

Requirements

• Bachelor’s degree in marketing, Communications, or a related field.
• 3 years' experience managing email marketing campaigns and platforms (e.g. GovDelivery, Constant Contact, or similar).
• 2 years' experience analyzing email performance metrics and translating data into strategy recommendations.
• Candidate must reside in the U.S., be authorized to work in the U.S., and all work must be performed in the U.S.

Nice To Haves

• Experience supporting federal or government communications clients.
• Familiarity with GovDelivery platform.
• Experience with plain language writing standards and Section 508 accessibility requirements.
• Working knowledge of HTML/CSS for email template customization.
• Experience with A/B testing and audience segmentation strategies.
• Familiarity with public health, healthcare, or mission driven communications environments.
• An ability to communicate and write clearly.

Responsibilities

• Manage day-to-day operations of email marketing platforms (e.g. GovDelivery/Granicus) including list clean up, curation, and subscriber management.
• Develop and execute email marketing strategies that increase subscriber engagement, open rates, and click through performance.
• Build and maintain email templates, graphics, and layouts in coordination with creative team members.
• Draft, proof, and stage email content, ensuring compliance with plain language and accessibility (Section 508) standards.
• Advise internal teams and client stakeholders on subscription process improvements and user experience enhancements.
• Monitor analytics and campaign performance, providing regular reporting and recommendations for continuous improvement.
• Support centralized list management strategy and provide guidance to distributed teams migrating to a shared email platform.
• Collaborate with content, social media, and web teams to align email campaigns with broader communications and editorial calendars.
• Assist with the development of email marketing guidance and best practice documentation for client teams.

Benefits

• Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level