Sr Director, Product Management

Solera

7d

About The Position

The Senior Director, Product Management for Dealer Marketing Solutions (AutoPoint) owns and grows the current On Demand and Journey dealer marketing programs while defining and delivering their next-generation replacement platform. This hands-on role leads customer discovery, problem definition, product requirements, prioritization, and roadmap decisions, partnering closely with development and marketing operations. The role also coordinates the AutoPoint roadmap across the Dealer Solutions portfolio to create a connected customer experience spanning lead, sales, and service marketing.

The position is accountable for the dealer marketing portfolio’s roadmap, performance, pricing, customer outcomes, and P&L. It protects current service levels and customer satisfaction during the platform transition, leads discovery with dealers and other stakeholders, defines the target platform and migration approach, and oversees delivery, launch readiness, and post-launch performance. The role also works across related Dealer Solutions products to connect customer data and marketing interactions, leads and develops product managers, and reports roadmap, adoption, and financial performance to senior leadership.

Requirements

• Bachelor’s degree required; an MBA is preferred.
• 10+ years of product management experience in an Enterprise SaaS environment.
• At least 4 years leading and developing product teams.
• Proven ownership of a marketing technology, martech, CRM, or customer engagement platform; ideally including replatforming without disrupting ongoing operations.
• Track record taking products from discovery through definition and launch to measurable revenue contribution.
• Experience owning a product P&L, including pricing, packaging, and business case development.
• Strong customer discovery skills, including interviewing, problem framing, opportunity sizing, and distinguishing customer requests from underlying needs.
• Working knowledge of omni-channel campaign orchestration, audience segmentation, marketing automation, deliverability, and attribution.
• Ability to write clear requirements and make prioritization tradeoffs actionable for engineering and operations teams.
• Comfort with data models, integrations, and API concepts, and ability to communicate fluently with engineers.
• Excellent executive communication and ability to develop compelling narratives for dealers, customers, and internal stakeholders.
• Business acumen, including ability to build financial models, business cases, and ROI frameworks.
• Self-starting, high-agency approach and comfort navigating ambiguity in a fast-moving transformation environment.

Nice To Haves

• MBA.
• Automotive, vehicle lifecycle, dealership technology, or adjacent vertical experience.
• Experience shipping AI or machine learning capabilities in customer-facing products, with sound judgment about customer value.
• Understanding of AI search and answer engines and implications for structuring and syndicating dealer inventory, offers, and content.
• Familiarity with customer data platforms, identity resolution, and consent and privacy frameworks, including TCPA, CAN-SPAM, and CCPA.
• Fixed operations and service marketing experience, including service scheduling, declined services, and owner retention programs.
• Experience with AI tools and rapid prototyping for discovery, requirements, and stakeholder alignment.

Responsibilities

• Own the roadmap, performance, pricing, and customer outcomes for On Demand and Journey.
• Manage the dealer marketing portfolio P&L, including program economics, campaign margins, retention, and service revenue.
• Protect the current business during platform development, maintaining service levels, campaign performance, and dealer satisfaction.
• Serve as the executive product contact for strategic dealer groups and handle escalations related to product performance.
• Lead structured discovery with dealers, dealer groups, marketing agencies, OEM programs, and internal fulfillment teams.
• Observe dealership marketing practices and translate findings into evidence-backed problem statements.
• Size opportunities using data, develop business cases, and assess customer willingness to pay.
• Establish ongoing voice-of-customer practices, including advisory councils, design partners, and win/loss analysis.
• Monitor the competitive landscape across dealer marketing, CRM-attached marketing, and agency providers.
• Define the next-generation dealer marketing platform, including campaign orchestration, audience management, segmentation, automation, and measurement.
• Write product requirements and acceptance criteria; own the backlog, prioritization framework, and tradeoff decisions.
• Determine what to carry forward, rebuild, or retire, and sequence incremental platform delivery.
• Define the migration path for existing dealers, including packaging, pricing, communications, and operational plans.
• Set success metrics for major releases and assess product performance after launch.
• Partner with engineering on scope, architecture tradeoffs, estimates, and release sequencing.
• Work with marketing operations and fulfillment on data quality, deliverability, print and mail production, creative workflows, and compliance review.
• Lead product operating cadences, including roadmap reviews, release planning, launch readiness, and post-launch reviews.
• Partner with sales, customer success, and enablement to prepare for releases and ensure dealer adoption.
• Work across DealerSocket CRM, iDMS, Automate, DealerFire, and RedCap to connect customer records and marketing experiences.
• Define data, identity, and consent requirements for a unified customer profile and coordinated dealership communications.
• Collaborate with peer product leaders on joint solutions and quantify their value for dealers and Solera.
• Influence shared platform and data investment decisions to represent dealer marketing needs.
• Lead and mentor product managers, set goals, coach team members, and foster an evidence-driven product culture.
• Report roadmap progress, adoption, and financial performance to senior leadership and inform investment priorities.
• Influence Engineering, Marketing Operations, Sales, Legal, and Finance without direct authority.

What This Job Offers

• Job Type: Full-time
• Career Level: Director