Sr. Director of Safety Sales

NEFCO Construction Supply LLC•East Hartford, CT

13h

About The Position

NEFCO is seeking a Sr. Director of Safety Sales to build and lead a national team of about eight Safety Sales Representatives across its enterprise construction distribution business. The role owns safety-category sales results, recruits and develops talent, shapes vendor partnerships and strategy, and ensures representatives are trained, certified, and trusted by contractor customers.

Requirements

At least 5 years selling safety supplies, PPE, and related products, preferably in construction, industrial, or contractor markets.
At least 5 years leading sales teams, including recruiting, hiring, and managing remote or multi-region representatives.
Proven record of meeting or exceeding revenue and margin targets.
Strong knowledge of OSHA and ANSI standards and PPE categories, including head, eye, hand, hearing, respiratory, fall protection, and high-visibility products.
Experience managing manufacturer relationships, programs, and negotiations.
Proficiency with CRM and sales reporting tools such as Salesforce and Excel.
Bachelor's degree or equivalent experience.
Valid driver's license and ability to travel.

Nice To Haves

Experience in construction or industrial distribution.
OSHA 30, CSP, ASP, or CHST certification.

Responsibilities

Recruit, hire, onboard, and manage a national team of Safety Sales Representatives.
Set territory plans, quotas, and KPIs; coach representatives through regular one-on-ones, ride-alongs, and performance reviews.
Build a high-performance, safety-first culture and a bench of future leaders.
Own national safety sales revenue, margin, and pipeline targets.
Deliver weekly, monthly, and quarterly reports and forecasts to executive leadership using CRM data.
Partner with outside sales teams, national accounts, purchasing, and marketing teams to win and grow key contractor accounts.
Build and manage strategic relationships with PPE and safety product manufacturers.
Lead line reviews, pricing and rebate negotiations, joint business plans, and co-marketing programs.
Set the safety category strategy, product mix, and growth priorities across all NEFCO locations.
Ensure every representative completes and maintains required training and certifications, including OSHA 10/30, respiratory fit testing, fall protection, and manufacturer product certifications.
Build a standard training program covering products, compliance standards, and consultative selling.
Track certification status and renewals for the entire team.