SR DIRECTOR OF MARKETING

LM Restaurants•Raleigh, NC

5d•Onsite

About The Position

At LM Restaurants, we believe marketing is more than promotion — it’s storytelling, connection, and the engine that drives guest loyalty and business growth. Every campaign, every message, and every guest touchpoint shapes how people experience our brands. We’re looking for a Director of Marketing who will lead this work across our growing portfolio of restaurant brands. This leader will be responsible for building and executing enterprise-wide marketing strategies that drive traffic, strengthen brand identity, and deliver measurable business results. We are looking for a leader who can think creatively, act decisively, and thrive in a fast-paced, multi-unit restaurant environment where no two days look the same.

Requirements

5+ years of progressive marketing leadership experience, preferably in multi-unit restaurant, hospitality, franchise, or retail environments.
Experience leading marketing managers or multi-level teams.
Strong background in brand strategy, campaign execution, and performance marketing.
Proven experience managing marketing budgets and vendor/agency relationships.
Ability to balance strategic thinking with hands-on execution.
Strong leadership, communication, and cross-functional influencing skills.
Highly analytical, with the ability to turn data into actionable insights.
Comfortable working in a fast-paced, evolving, multi-brand environment.

Responsibilities

Partner with executive leadership to define and execute marketing strategies that support company growth, mission, and brand direction.
Develop KPIs and success measures across multiple business units aligned with revenue, traffic, and guest engagement goals.
Monitor industry trends, guest behavior, and competitive activity to inform strategy and positioning.
Lead development and execution of integrated marketing plans across multiple restaurant brands and business units.
Translate campaigns into clear, actionable plans with defined timelines, deliverables, and ownership.
Coordinate priorities across brands to maximize impact, efficiency, and consistency.
Oversee execution across digital, social, local store marketing, promotions, and community engagement channels.
Own and manage the overall marketing budget, ensuring strategic allocation of resources to maximize ROI and growth.
Lead, coach, and develop a team of three Senior Marketing Managers while building strong external agency and vendor partnerships.
Partner cross-functionally with Operations, Finance, HR, Training, Culinary, and Executive Leadership to support business priorities, including openings and brand initiatives.