Sr. Director, Marketing

Pressed•Culver City, CA

2d•Hybrid

About The Position

Pressed is growing and hiring a Senior Director of Wholesale Marketing to turn strategy into execution and drive profitable growth across Off-Premise and Foodservice On-Premise (FSOP) channels. If you’re a commercially minded marketing leader who knows how to translate big-picture strategy into clear, channel-specific plans and can build programs to perform across Off-Premise and FSOP - this role is for you. The Senior Director of Wholesale Marketing is responsible for translating company and brand strategy into clear, channel-specific plans that drive velocity and profitable growth across Off-Premise and Foodservice/On-Premise (FSOP) channels. This role does not own brand strategy or sales execution. Instead, it ensures that both are effectively connected — turning high-level strategy into practical, executable programs that perform in-market. This is a commercially minded marketing role that requires deep wholesale experience and a strong bias toward execution.

Requirements

10–15+ years in CPG, beverage, or related industry.
Deep experience across Off-Premise and FSOP channels.
Marketing background in: trade / shopper marketing, retail or commercial strategy, marketing activation planning, or retail media.
Must be able to work on-stie in our Culver City office (3+ days/week).
Must be legally authorized to work in the United States without restriction.

Responsibilities

Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP.
Steward the translation of channel plans into account-specific plans for key accounts.
Define how brand campaigns and priorities show up in wholesale environments.
Establish channel-level success metrics (velocity, trial, repeat, ROI).
Define what programs / toolkits should exist to drive performance.
Define promotion role and structure (guardrails, not execution).
Define Activation approach (in-store, retail media, FSOP programs).
Define Launch, sustain, and recovery frameworks.
Ensure programs are simple, scalable, and executable by Sales.
Own how marketing investment is allocated across wholesale channels and account segments.
Define levels of support by channel, program, and initiative.
Ensure investment decisions are consistent, scalable, and ROI-driven.
Support VP Strategy in management of activation budget.
Support development of playbooks and guidance for Sales, brokers, and partners.
Define how programs should show up by channel (not by individual account).
Ensure plans reflect real-world retail and FSOP dynamics.
Define KPIs and measurement frameworks across wholesale channels.
Evaluate performance at a channel, program and Tier 1 account level.
Identify what to scale, adjust, or stop.
Lead cross-functional meetings to drive planning, execution, performance reviews.
Build repeatable playbooks that improve efficiency and effectiveness.