Sr. Director of Sales & Marketing

Tried and True Media•São Paulo, ON

5d•Remote

About The Position

Tried and True Media (TNT) is a performance marketing agency specializing in DTC brands, particularly in supplements and health/wellness. They operate on a percent-of-ad-spend model, aligning their incentives with client outcomes. The agency is seeking a Sr. Director of Sales & Marketing to manage the entire revenue acquisition process, from marketing strategy and sales pipeline to partnerships and the systems connecting them. The goal is to attract and close qualified supplement and health/wellness brands at profitable margins, ensuring TNT's own marketing is best-in-class to support the sales pitch.

Requirements

5+ years in performance marketing, with hands-on experience running paid media on Meta and/or YouTube at meaningful spend.
Demonstrated track record building or scaling a B2B marketing function — ideally in an agency, SaaS, or services environment selling to DTC operators.
Strong sales operations chops: pipeline management, CRM hygiene, attribution thinking.
Experience managing direct reports and developing junior marketers.
Comfort with data and frameworks — able to build a model, read a dashboard, and turn pattern recognition into strategy.
Sharp writer and editor; the role generates a lot of customer-facing copy.
Bias toward ROI-driven decisions and high-leverage activity over busywork.

Nice To Haves

Direct experience with DTC supplements, health, wellness, or beauty brands (either agency-side or brand-side).
Familiarity with GoHighLevel or comparable all-in-one CRM/marketing platforms.
Podcast production, host, or guest-strategy experience.
Comfort building lightweight internal tools (spreadsheets that act like software, no-code automations, light scripting).

Responsibilities

Run the marketing function end-to-end: strategy, some execution, and team management.
Manage and develop the marketing associate, with capacity to grow the team as pipeline scales.
Own the agency brand voice across email, podcast, paid, and organic channels.
Maintain the welcome email sequence, nurture flows, landing pages, and oversee the cross-channel content calendar.
Build, test, and scale inbound lead generation channels.
Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands.
Maintain a tested, documented prospect-research and outreach process.
Hold the agency to a measurable cost-per-qualified-lead benchmark and improve it quarter over quarter.
Own the CRM stack (CRM Done Better / GoHighLevel) and the data flowing through it.
Maintain pipeline visibility, attribution, and reporting that the leadership team can trust.
Build and refine sales enablement assets: pitch decks, case studies, creative launch plans, prospect-facing frameworks.
Partner with the CRO on close strategy for higher-stakes opportunities.
Develop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors).
Negotiate partnership economics and track ROI per partner relationship.
Steward The Scaling Lab podcast — guest strategy, episode planning, distribution, and CTA integration with the Scaling Secrets newsletter.
Use the agency's proprietary frameworks as content fuel that doubles as sales material.
Partner closely with the CRO on go-to-market strategy, and pricing.
Feed account-level performance signals back into marketing positioning so the message keeps matching what the delivery team is actually winning at.