Director of Sales & Marketing

Astral at Franklin•Franklin, IN

3d•$75,000 - $80,000

About The Position

The Director of Sales and Marketing (DSM) will lead the organization’s growth by overseeing daily operations across sales, marketing, and business development. A pivotal aspect of this role involves spearheading the execution of a strategic marketing plan (Annual Marketing Plan). Additionally, the DSM will create an innovative, multi-channel marketing framework to elevate brand visibility and prestige. They will ensure a continuous flow of high-quality sales leads and evaluate the return on investment for marketing initiatives.

Requirements

Bachelor’s degree required; preferably in a sales, marketing, or business related field
3-5+ years of experience in sales; preferably in the Senior Housing industry
Elite communication skills
Ability to connect with residents, prospective residents, family members, and associates in a meaningful way
Proficient in data integrity and management.
Proficient in CRM, including tasks such as entering new referral sources, scheduling follow-up calls, and generating daily, weekly, and monthly reports as needed.

Responsibilities

Lead the organization’s growth by overseeing daily operations across sales, marketing, and business development.
Spearhead the execution of a strategic marketing plan (Annual Marketing Plan).
Create an innovative, multi-channel marketing framework to elevate brand visibility and prestige.
Ensure a continuous flow of high-quality sales leads.
Evaluate the return on investment for marketing initiatives.
Respond, engage, and convert leads as appropriate by service line and Ministry guidelines.
Meet community occupancy targets.
Ensure departmental productivity and performance measures are consistently fulfilled.
Ensure departmental compliance with the client relationship management (CRM) system.
Manage the customer experience from the initial point of engagement to admission/move-in into the community.
Communicate all relevant information to the appropriate parties (associates, family, community, healthcare partners).
Develop and implement a strategic annual sales and marketing plan that includes weekly, monthly, or quarterly modifications as needed.
Partner with the Home Office Creative Services Team for the development and delivery of marketing pieces, collateral, branding materials, and strategies to advance and promote the community mission, brand identity, and services.
Ensure that the community has all appropriate marketing materials and tools.
Maintain an in-depth understanding of market trends and intelligence to guide strategic decisions.
Market services to potential clients and key referral sources to grow market share, attract new business, and maintain current partnerships.
Develop and implement community relations activities to enhance business development.
Foster relationships with existing referral sources across the community.
Keep the Executive Director updated on changes and new services offered in the healthcare industry and assess potential growth opportunities.
Perform market segmentation, targeting, and positioning for each service line.
Make recommendations regarding service enhancement and new program development.
Enter new referral sources, schedule follow-up calls, and generate daily, weekly, and monthly reports as needed in the CRM.
Ensure regulatory compliance of federal, state, and local guidelines in marketing communications (HUD and Fair Housing Laws).
Daily management, supervision, and direction of the Sales and Marketing Department.
Annually evaluate department associates, implementing coaching plans to enhance performance and support talent development.
Complete and submit marketing and sales reports to the community and Home Office support.
Develop the departmental financial budget.
Manage unit inventory.
Attend all mandatory in-services, training, and meetings.
Participate in the Manager on Duty weekend and holiday rotation.
Perform other duties as assigned.
Comply with all policies and procedures and any updates.