Director of Sales & Marketing

Donohoe Hospitality Services•Washington, DC

7d•$105,000 - $110,000•Onsite

About The Position

Donohoe Hospitality is looking for a Director of Sales & Marketing to join their team. This role is responsible for the daily operation of the Sales Department, leading and driving top-line revenue for sales segments including group, business transient, and banquet & catering. The position involves analyzing market trends, working with revenue management to develop strategies, and managing the sales & marketing budget. The Director will also lead the hiring, training, development, and management of the sales team, act as the voice of the customer, and maintain communication with other department heads, the home office, and brand representatives. A key aspect of the role involves analyzing Smith Travel Research data, financial P&L, TravelClick, sales mix, forecasting, and group pace/position. The Director will also conduct competitive set reviews, SWOT analysis, understand source of business, develop segment strategies, manage key accounts, and develop sales goals to achieve budget and market share targets. They will manage the PMS and sales systems, oversee sales activity and travel schedules, and work daily with sales staff to review business status and assignments. Additionally, the Director will establish the annual room and B&C revenue budget and sales and marketing plan, train staff on promotions, and ensure excellent guest service through inter-departmental communication. Adherence to all hotel and DHS guidelines, procedures, and policies is required.

Requirements

Previous Hotel Sales Experience required.
Previous Supervisory Experience required.

Nice To Haves

Washington, DC Market expertise, with proven experience working with Destination DC and managing citywide convention sales preferred.

Responsibilities

Leading & driving top-line revenue for sales segments to include group, business transient, and banquet & catering.
Analyze and react to market trends, market share & the competitive hotel environment.
Work closely with revenue management to develop strategies to maximize revenue and grow market share.
Develop and implement action plans to achieve the hotel's desired positioning, and manage the sales & marketing budget supporting all initiatives.
Lead hiring, training, development, and management of the sales team.
Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
Maintain effective communication with other department heads, home office, and brand representatives.
Fluent in reading/analyzing Smith Travel Research data, financial P&L, TravelClick, sales mix, forecasting, group pace/position & a wide array of traditional hotel reporting.
Conduct comprehensive competitive set reviews, SWOT analysis & stay updated on new supply.
Understand source of business & ability to develop a plan to penetrate the primary markets.
Develop/implement key segment strategies & manage key accounts (both existing & target accounts).
Develop sales goals designed to achieve budget & market share targets.
Manage the PMS and sales systems according to DHS’s guidelines.
Manage sales activity & travel schedule.
Work daily with sales staff to review the status of business, schedules, priority assignments, and all information pertinent to the department's operation.
Establish annual room and B&C revenue budget and sales and marketing plan with the GM and other department heads.
Train sales staff and operations staff on new brand, marketing, or advertising promotions.
Coordinate and maintain effective communication with other department heads to ensure the hotel maintains excellent guest service and to promote the hotel.
Adhere to all guidelines, procedures, and policies established by the hotel and DHS, including but not limited to those contained in the employee handbook.