SuccessFactors Recruiting: Sr. Director, Marketing and Communications (Peabody).

Johns Hopkins University•Peabody, MA

21h•Hybrid

About The Position

The Sr. Director, Marketing and Communications is the accountable leader of the Peabody Institute’s communications and marketing function. The role develops and implements division-wide strategies that advance the school’s mission, reputation, visibility, brand awareness, and audience engagement. The director advises senior leaders on communications matters, leads and mentors the communications and marketing team, and partners with faculty, staff, Peabody leadership, and university-wide colleagues. The position leads integrated, data-driven marketing, communications, brand, media relations, digital, social media, and content strategies. It manages owned media assets and channels, external and internal communications, crisis communications, earned media, and paid advertising. The director also tracks campaign effectiveness, develops performance measures, oversees budgets and resources, and ensures communications align with JHU brand standards and policies. The role supports enrollment and participation across Peabody’s degree-granting Conservatory, Preparatory community music and dance school, and non-degree and non-credit education programs. It develops content that communicates artistic and academic programs, research, creative work, student outcomes, and institutional achievements, and supports public performances, academic events, and donor and alumni engagement. The position reports to the Associate Dean of External Relations and is based at the Peabody Institute in a hybrid work arrangement.

Requirements

Bachelor’s degree in Communication, Marketing, or a related field.
Twelve years of related experience.
Mastery of analytical tools used to evaluate issues and reputation management programs, and ability to communicate the return on investment of this work to leadership.
Proven experience managing multifaceted communications and marketing programs, leading high-performing teams, and building effective stakeholder partnerships.
Proficiency in branding, communications planning, budgeting, editing, internal communications, media relations, public speaking, stakeholder engagement, vendor relationship management, workflow management, and writing.

Nice To Haves

Master’s degree in a related field.
Media relations background.
Previous experience in the performing arts and higher education landscape.

Responsibilities

Develop and implement division-wide, omnichannel, data-driven marketing, communications, and brand strategies aligned with divisional goals.
Lead national and local media relations, public relations, earned media, and paid advertising efforts to strengthen Peabody’s public profile and reputation.
Manage owned media assets, digital communications channels, and social media strategy.
Oversee internal communications and crisis communications for the division.
Advise divisional senior leaders on communications matters and help resolve communications issues across departments.
Identify strategic communications opportunities with internal and external partners and collaborate with university-wide communications peers.
Set long-term communications and marketing strategies, operational goals, benchmarks, and reporting methods; evaluate and optimize campaign performance.
Manage the flow of internal and external communications across channels and review and approve external communications.
Ensure communications comply with JHU visual and editorial brand standards and other policies.
Lead, manage, mentor, and develop the divisional communications and marketing team, including performance management and learning and team development.
Ensure appropriate budgets and resources are approved and available.
Partner with admissions and program leaders on targeted marketing strategies that support enrollment goals for Conservatory, Preparatory, and non-degree and non-credit offerings.
Develop and execute content strategies that communicate artistic and academic programs, research, creative work, student outcomes, and institutional achievements to external audiences.
Provide content, marketing, and promotional support for performances, concerts, academic symposia, and donor and alumni events and initiatives.
Collaborate with Central Communications and participate in cross-divisional committees and project teams as requested.