Sr. Director, Finance, Naturium

e.l.f. BeautyLos Angeles, CA
$160,000 - $205,000Hybrid

About The Position

e.l.f. Beauty is looking for a Sr. Director, Finance to support the Naturium brand, reporting to the VP, Finance, Naturium. The role stewards long-range planning, annual budgeting, monthly forecasting, and performance management, while shaping global pricing strategy and driving proactive margin expansion. The leader partners with the Naturium General Manager and cross-functional teams in Marketing, Sales, Supply Chain, and Operations to translate Naturium’s strategy into financial outcomes across accelerating growth and global expansion.

Requirements

  • 10–15+ years of progressive finance experience in CPG/beauty, retail, or related high-growth environments; brand FP&A and commercial finance preferred.
  • Bachelor’s in Finance, Accounting, Economics, or related field; MBA and/or CPA/CMA preferred.
  • Demonstrated ownership of LRP, AOP, and rolling forecast processes with driver-based models and KPI frameworks.
  • Expertise in pricing strategy, gross-to-net management, and margin expansion across multi-channel and international portfolios.
  • Advanced financial modeling skills; proficiency with ERP, EPM, and BI tools (e.g., SAP/NetSuite, Anaplan/Adaptive, Power BI/Tableau/Looker).
  • Strong command of P&L, balance sheet, and cash flow; proven ability to link brand strategy to financial outcomes.
  • Executive communication and influence skills; capable of distilling complex analyses into clear actions for senior audiences.
  • People leadership track record with talent development and team-building success.

Responsibilities

  • Build and own the three-to-five-year Long-Range Plan for the Naturium brand, covering growth, gross margin, opex, capex, working capital, and cash flow.
  • Model strategic pathways aligned to Naturium priorities including brand awareness investments, innovation roadmaps, channel mix shifts, and international expansion.
  • Establish milestones, KPIs, and sensitivity cases connecting strategic choices to P&L, balance sheet, and cash outcomes.
  • Lead the Naturium annual operating plan process, aligning revenue, trade, COGS, inventory, staffing, and marketing investment with e.l.f. planning calendars.
  • Run a disciplined monthly forecast cadence with variance analysis, risk and opportunity tracking, and clear guidance to deliver commitments.
  • Implement governance, templates, and driver-based models to improve forecast accuracy and speed.
  • Deliver ROI, NPV/IRR, and payback analyses for Naturium initiatives including new product launches, channel expansion, promotions, and capital investments.
  • Construct scenario models for innovation pipelines, retailer negotiations, supply continuity, and international entries, culminating in decision-ready recommendations.
  • Build pro forma P&Ls for new markets and major programs, including specialty beauty and mass retail opportunities.
  • Define global list and net pricing architecture for Naturium by channel and region, maintaining guardrails that protect brand equity and retailer relationships.
  • Optimize gross-to-net through cost-to-serve analysis, trade terms, and promotional strategy in partnership with Sales.
  • Expand structural gross margin via COGS engineering, value analysis, and mix management across core “holy grails†and newness.
  • Lead monthly Naturium performance readouts with insights on sales, gross-to-net, opex, marketing ROI, and inventory health.
  • Serve as primary finance partner to Naturium Marketing, Sales, and Supply Chain; translate business plans into measurable financial targets.
  • Stand up KPI dashboards and automate reporting to enhance transparency and speed of decision-making.
  • Strengthen close and consolidation processes with Corporate Accounting; ensure robust reconciliations and policy adherence.
  • Uphold internal controls and audit readiness; maintain financial integrity across systems and processes.
  • Drive continuous improvement across tools, data quality, and process efficiency.
  • Lead, coach, and develop a high-performing Naturium finance team; set clear goals and elevate analytical rigor.
  • Foster a culture of accountability, curiosity, and partnership within e.l.f.’s finance community and Naturium stakeholders.

Benefits

  • medical, dental, and vision insurance
  • a retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
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