Sr. Director, Finance, Naturium

e.l.f. Beauty•Los Angeles, CA

4d•Hybrid

About The Position

e.l.f. Beauty is looking for a Sr. Director, Finance to support the Naturium brand, reporting to the VP, Finance, Naturium. The role stewards long-range planning, annual budgeting, monthly forecasting, and performance management, while shaping global pricing strategy and driving proactive margin expansion. The leader partners with the Naturium General Manager and cross-functional teams in Marketing, Sales, Supply Chain, and Operations to translate Naturium’s strategy into financial outcomes across accelerating growth and global expansion.

Requirements

10–15+ years of progressive finance experience in CPG/beauty, retail, or related high-growth environments; brand FP&A and commercial finance preferred.
Bachelor’s in Finance, Accounting, Economics, or related field; MBA and/or CPA/CMA preferred.
Demonstrated ownership of LRP, AOP, and rolling forecast processes with driver-based models and KPI frameworks.
Expertise in pricing strategy, gross-to-net management, and margin expansion across multi-channel and international portfolios.
Advanced financial modeling skills; proficiency with ERP, EPM, and BI tools (e.g., SAP/NetSuite, Anaplan/Adaptive, Power BI/Tableau/Looker).
Strong command of P&L, balance sheet, and cash flow; proven ability to link brand strategy to financial outcomes.
Executive communication and influence skills; capable of distilling complex analyses into clear actions for senior audiences.
People leadership track record with talent development and team-building success.

Responsibilities

Build and own the three-to-five-year Long-Range Plan for the Naturium brand, covering growth, gross margin, opex, capex, working capital, and cash flow. Model strategic pathways aligned to Naturium priorities including brand awareness investments, innovation roadmaps, channel mix shifts, and international expansion. Establish milestones, KPIs, and sensitivity cases connecting strategic choices to P&L, balance sheet, and cash outcomes.
Lead the Naturium annual operating plan process, aligning revenue, trade, COGS, inventory, staffing, and marketing investment with e.l.f. planning calendars. Run a disciplined monthly forecast cadence with variance analysis, risk and opportunity tracking, and clear guidance to deliver commitments. Implement governance, templates, and driver-based models to improve forecast accuracy and speed.
Deliver ROI, NPV/IRR, and payback analyses for Naturium initiatives including new product launches, channel expansion, promotions, and capital investments. Construct scenario models for innovation pipelines, retailer negotiations, supply continuity, and international entries, culminating in decision-ready recommendations. Build pro forma P&Ls for new markets and major programs, including specialty beauty and mass retail opportunities.
Define global list and net pricing architecture for Naturium by channel and region, maintaining guardrails that protect brand equity and retailer relationships. Optimize gross-to-net through cost-to-serve analysis, trade terms, and promotional strategy in partnership with Sales. Expand structural gross margin via COGS engineering, value analysis, and mix management across core “holy grails” and newness.
Lead monthly Naturium performance readouts with insights on sales, gross-to-net, opex, marketing ROI, and inventory health. Serve as primary finance partner to Naturium Marketing, Sales, and Supply Chain; translate business plans into measurable financial targets. Stand up KPI dashboards and automate reporting to enhance transparency and speed of decision-making.
Strengthen close and consolidation processes with Corporate Accounting; ensure robust reconciliations and policy adherence. Uphold internal controls and audit readiness; maintain financial integrity across systems and processes. Drive continuous improvement across tools, data quality, and process efficiency.
Lead, coach, and develop a high-performing Naturium finance team; set clear goals and elevate analytical rigor. Foster a culture of accountability, curiosity, and partnership within e.l.f.’s finance community and Naturium stakeholders.