Sr. Director, Operations & Finance

12th Tribe•Los Angeles, CA

1d•Onsite

About The Position

12th Tribe is a women's fashion DTC brand built on a decade of community, creativity, and growth. Founded in 2015 and headquartered in Los Angeles, we operate a thriving e-commerce business alongside a physical retail presence — and we're scaling with intention. We're looking for a senior operator to own the financial and operational backbone of the business as we move into our next chapter. The Senior Director of Finance & Operations is a critical leadership hire reporting directly to the CEO. This person owns the full financial picture from accounting and forecasting to inventory planning — and ensures that our logistics and 3PL infrastructure runs cleanly and scales with the business. This isn't a pure finance seat; it's a hybrid operator role for someone who understands that in a DTC brand, money and operations are inseparable. Critically, this person doesn't just manage the numbers — they build the systems and templates that make the whole company smarter, and they communicate findings in clear, executive-ready written summaries that drive decisions. They're organized to a fault, tech-forward by nature, and comfortable owning both the model and the narrative around it.

Requirements

8–12 years of experience in finance, operations, or a hybrid role — ideally within DTC, e-commerce, or consumer products
A builder: you don't inherit systems, you create them. Your forecasting models, budget templates, and reporting frameworks become the operating standard for the teams around you
A communicator: you write clearly and concisely. Your weekly finance summaries and ops recaps don't require a translator — they give leadership exactly what they need to make a call
Tech-forward: you actively seek out tools, automation, and AI-assisted workflows that reduce manual work and increase accuracy. You're not waiting for someone to hand you a better system — you build it
Deeply organized: you run a tight close process, maintain clean files, and create structure that others can follow without you in the room
Cross-functional by nature: you know how to work with a merchandising team, a performance marketing lead, and a warehouse in the same week — and you understand how their decisions ripple into your models
You've owned a 3PL relationship and know what good fulfillment performance looks like — and what to do when it breaks down
Startup or scale-up experience strongly preferred; you know how to build without over-engineering

Nice To Haves

Experience with [ERP/OMS/planning tools — e.g., Shopify, NetSuite, Cin7, Inventory Planner, etc.]
Background in women's fashion, apparel, or lifestyle brands
Experience supporting a business through a sale, raise, or operational transition

Responsibilities

Oversee day-to-day accounting operations and month-end close
Manage the P&L, cash flow, and balance sheet in partnership with external accountants or finance staff
Own financial reporting cadence — weekly, monthly, and quarterly — with written summaries that translate numbers into clear business context for the CEO and leadership team
Lead annual budgeting and quarterly reforecasting cycles across departments
Build, own, and continuously improve the company's forecasting infrastructure — revenue models, scenario plans, cash flow projections, and departmental budgets
Design templates and reporting frameworks that bring consistency and clarity across finance, inventory, and operations
Develop a rolling forecast methodology that integrates marketing calendar inputs, buying decisions, and channel performance in real time
Partner with performance marketing and merchandising to ensure paid media budgets and unit buys are tightly coordinated — including affiliate volumes and gifted product that impact sell-through
Translate model outputs into concise written summaries and recommendations that non-finance stakeholders can act on
Own inventory health across all channels — e-commerce, retail, and wholesale if applicable
Ensure buy quantities align with forecasted demand and marketed products; proactively flag risk and opportunity
Lead markdown and clearance strategy in partnership with merchandising
Build inventory reporting templates that give the team real-time visibility into sell-through, weeks of supply, and reorder triggers
Own the 3PL relationship end-to-end: SLA compliance, billing accuracy, fulfillment performance, and issue resolution
Manage inbound/outbound logistics, freight, and carrier relationships
Build operational scorecards and reporting cadences to track fulfillment cost per order, on-time rates, and carrier performance
Drive continuous improvement across the fulfillment operation with documented processes and clear accountability
Depending on org structure, may also oversee production coordination and vendor management (excluding design and creative direction)
Manage supplier lead times, purchase order workflows, and delivery timelines in partnership with the merchandising team