Sr Director, Demand Generation

Copado•New Orleans, LA

5d•Onsite

About The Position

As the Sr Director, Demand Generation for North America, you will lead Copado's regional growth engine across Enterprise and Commercial segments. You will own marketing programs that generate demand and lead the field and events team responsible for in-market activation. Reporting directly to the SVP of Marketing, your mission is to drive pipeline creation, accelerate deal velocity, and strengthen Copado's position as the category leader in Intelligent and Secure DevOps for Salesforce as the company enters the AgentOps era. This leadership role connects go-to-market strategy with in-person activation, translating the platform narrative into measurable pipeline and revenue outcomes across North America. You will partner with the central Digital team on localized channel execution and collaborate with Sales, BDR/SDR leadership, PMM, and Partner Marketing to coordinate a coherent regional GTM motion, from targeted campaigns to flagship events.

Requirements

8–12 years of B2B SaaS marketing experience spanning demand generation and field marketing.
Proven leadership experience managing field marketing and events teams, with full accountability for event strategy, execution, budgets, and ROI attribution.
A strong track record of partnering closely with BDR/SDR and sales development teams to coordinate targeted outreach and accelerate pipeline conversion.
Deep understanding of North American market dynamics across Enterprise and Commercial segments, including localization and varying buyer maturity.
Demonstrated ability to collaborate cross-functionally across Sales, PMM, and Product within structured GTM frameworks.
Experience partnering with centralized digital marketing teams and translating regional priorities into effective campaign briefs and media execution.
Proficiency with marketing automation platforms, CRM systems (Salesforce), sales engagement software, event management tools, and analytics dashboards.
Strong communication, storytelling, and copywriting skills, with the ability to articulate technical value as clear business outcomes.

Nice To Haves

Experience within the Salesforce ecosystem, DevOps, or automation platforms.

Responsibilities

Lead and mentor the North America field marketing and events team, overseeing the regional strategy, calendar, and budget across owned events, sponsorships, executive roundtables, and roadshows.
Architect and execute multi-channel demand generation programs tailored to North American Enterprise and Commercial audiences to accelerate lead-to-opportunity velocity.
Partner with the central Digital team to brief, localize, and roll out integrated campaigns across paid, organic, and ABM channels, anchoring regional targeting and messaging.
Partner with BDR/SDR leadership to align pre-event outreach, on-site engagement, and structured post-event follow-up to convert attendance into qualified pipeline.
Activate the 7-Stage GTM Framework regionally, collaborating with PMM, Sales, Enablement, and the global AI Messaging Council to maintain a unified, revenue-focused narrative.
Drive co-marketing programs and joint activations alongside Salesforce, SI partners, and regional alliances to expand partner-sourced pipeline.
Define and manage a unified regional marketing performance framework tracking pipeline creation, event and campaign ROI, conversion rates, and cost per lead.
Use AI-driven analytics and sales engagement tools to evaluate content resonance, lead quality, and campaign efficacy, and lead continuous improvement cycles and post-event retrospectives.