Sr. Digital Product Management Analyst

Carhartt•Dearborn, MI
•Remote

About The Position

The Senior Digital Product Analyst is a high-impact individual contributor who owns product analytics and insight generation for a complex product, platform, or customer journey. The role partners with Product, Engineering, UX, and Business leaders to shape strategy, influence prioritization, and improve outcomes through rigorous analysis and product judgment. Working with high autonomy, the analyst identifies opportunities and risks, defines success for their domain, and turns insights into actionable recommendations that inform roadmap decisions, feature design, and iterative optimization. The role also raises analytical maturity and decision quality across teams through best practices, storytelling, and informal mentorship. Carhartt’s values of hard work—dependability, honesty, and trust—are rooted in the legacy of its founder, Hamilton Carhartt. The company’s mission is to serve and protect hardworking people by building durable products. This is a remote position with no regular requirement to be on-site. On-site travel is limited to special events. Carhartt is a tobacco-free workplace.

Requirements

  • Bachelor’s degree or equivalent years of experience in lieu of a degree.
  • At least 4 years of experience in a Product Analyst, Business Analyst, Operations Excellence, or similar role.
  • Significant experience supporting analytics-driven digital products, platforms, or customer-facing experiences in complex environments.
  • Ability to independently analyze complex datasets and translate insights into strategic product and business recommendations.
  • Advanced quantitative and qualitative analysis skills, with strong analytical judgment and problem-structuring capabilities.
  • Expert data storytelling skills, including the ability to influence decisions with compelling narratives, impactful visuals, and well-supported insights.
  • Deep understanding of digital product lifecycles, customer journeys, and Agile delivery models at scale.
  • Strong stakeholder management and influence skills, including the ability to shape decisions across senior and cross-functional partners.
  • Experience designing and evolving dashboards, reporting, and measurement approaches for optimization and decision-making.
  • Proficiency with analytics, visualization, and experimentation platforms; strong understanding of measurement strategy, tagging design, and data quality considerations.
  • Excellent written and verbal communication skills, with the ability to clearly articulate insights, tradeoffs, and recommendations to diverse audiences.

Responsibilities

  • Own product performance analysis for a defined domain or customer journey, establishing success metrics tied to customer and business outcomes.
  • Analyze customer behavior, trends, and performance data to identify strategic opportunities, risks, and emerging needs.
  • Turn complex or ambiguous problems into structured analyses and data-driven recommendations that inform product direction and prioritization.
  • Partner with Product Managers and Product Owners to connect insights to roadmap decisions, delivery scope, and outcome measurement.
  • Influence prioritization, sequencing, and scope decisions through value analysis, ROI modeling, and tradeoff evaluation.
  • Ensure requirements, acceptance criteria, and success metrics are outcome-oriented, measurable, and aligned with intended product value.
  • Anticipate dependencies, data gaps, and measurement needs, and drive resolution across teams.
  • Contribute as a thought leader in agile ceremonies by promoting readiness, analytical behaviors, clarity, and decision quality.
  • Design, maintain, and evolve dashboards and reporting to support product optimization and leadership decision-making.
  • Oversee and validate User Acceptance Validation activities to ensure delivered work meets defined outcomes and success criteria.
  • Establish and promote best practices for analytics, experimentation, tagging, and measurement planning within the product team.
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