Sr Digital Marketing & Comms Specialist

Nutmeg State Financial Credit Union • Rocky Hill, CT

7d

About The Position

The primary purpose of this position is to support digital marketing performance, campaign execution, member communications, brand stewardship, and community engagement initiatives.

Requirements

• A bachelor’s degree in marketing, communications, or related field required.
• A minimum of 5 years of experience in digital marketing, social media, communications, or related field required.
• Strong knowledge of digital marketing platforms, website content management, SEO, email marketing, and social media channel administration.
• Ability to analyze campaign, website, and engagement data using tools such as Google Analytics and apply insights to improve performance.
• Strong project coordination and organizational skills, with the ability to manage timelines, assets, approvals, and multiple concurrent initiatives.
• Excellent written communication and brand stewardship skills, with the ability to create and maintain clear, consistent, member-facing content across digital and traditional channels.

Responsibilities

• Manage SEO and website optimization initiatives
• Monitor Google Analytics, campaign performance, and digital engagement metrics
• Administer tag management, tracking pixels, and conversion tracking tools
• Support performance-based marketing initiatives through data analysis and optimization
• Coordinate marketing campaigns and promotional initiatives from concept through execution
• Serve as a liaison with external agencies, creative partners, and vendors
• Manage project timelines, deliverables, approvals, and campaign assets
• Support campaign reporting and performance reviews
• Manage digital banking alerts, in-app messaging, and member communications
• Maintain and update website content through WordPress
• Execute email marketing campaigns using Constant Contact, or similar platforms
• Support digital engagement opportunities across member-facing channels
• Maintain marketing collateral, templates, and brand assets
• Monitor branch branding standards and environmental marketing consistency
• Support community events, sponsorships, and business development initiatives
• Monitor social media publishing calendars and content deployment
• Monitor community engagement, comments, reviews, and member feedback
• Support content development across digital and traditional channels
• Assist with reputation management and brand awareness initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Senior