Sr. Campaign Strategy & ABM Manager

Dayforce

8d•CA$110,300 - CA$172,400

About The Position

The Sr. Campaign Strategy & ABM Manager will be responsible for designing, engineering, and optimizing scalable campaign frameworks that drive account engagement, pipeline creation, and pipeline acceleration across Dayforce's global Demand Center. This role sits at the intersection of integrated campaign strategy, account-based marketing (ABM), campaign operations, funnel orchestration, and revenue impact. You will build the campaign architecture that enables always-on, sales-aligned journeys across priority accounts, core go-to-market (GTM) motions, and global market segments. The ideal candidate is both a strategist and an operator—someone who can translate GTM priorities into repeatable campaign systems, engineer multi-touch buyer journeys, partner closely with Sales and Revenue Development, and use performance data to improve conversion across the funnel.

Requirements

Seven or more years of experience in B2B demand generation, integrated campaigns, account-based marketing, lifecycle marketing, or revenue marketing.
Experience designing multi-touch, multi-channel campaigns for enterprise or mid-market B2B audiences.
Strong understanding of account-based marketing strategy, target account segmentation, buyer journey design, and sales alignment.
Proven ability to translate GTM strategy into campaign architecture and execution plans.
Experience partnering with Sales, Revenue Development, Field Marketing, Partner Marketing, Marketing Operations, and Digital teams.
Strong understanding of funnel metrics, campaign attribution, account engagement, pipeline influence, and revenue reporting.
Experience with Marketo, Salesforce, Demandbase, intent data, lead scoring, nurture programs, and campaign reporting.
Ability to manage complex cross-functional programs involving multiple stakeholders.
Strong analytical skills with the ability to transform performance data into actionable recommendations.
Excellent communication, documentation, and stakeholder management skills.
Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world.

Nice To Haves

Experience in SaaS, HCM, HR technology, enterprise software, or complex B2B buying environments.
Experience building global or regional campaign frameworks.
Experience supporting both inbound demand generation and outbound sales programs.
Familiarity with Salesforce, Marketo, Demandbase, or similar platforms.
Experience developing executive, practitioner, and buying committee campaign strategies.
Experience connecting campaign strategy across web, content, paid media, events, and nurture journeys.
Experience working within a matrixed global marketing organization.

Responsibilities

Design and operationalize scalable campaign architectures across Dayforce's core GTM motions, focusing on building programs that fully leverage our technology stack.
Use AI to accelerate campaign planning, journey mapping, audience segmentation, message variation, content adaptation, campaign QA, and performance analysis.
Build integrated buyer journeys that connect awareness, engagement, nurture, inbound conversion, sales follow-up, and pipeline acceleration.
Develop AI-assisted campaign blueprints that can be adapted across segments, regions, personas, industries, and account tiers.
Partner with Demand Center, Field Marketing, Partner Marketing, Digital, Revenue Development, and Sales to ensure campaigns are coordinated across channels and stages.
Build and manage an ABM framework for priority account segments, including target account selection, tiering, messaging, journey design, activation plans, and measurement.
Develop account-based plays that increase engagement at target accounts before and after opportunity creation.
Use AI to support account research, buying committee mapping, persona insights, message personalization, content recommendations, and account-specific activation plans.
Partner with Sales, Revenue Development, and Field Marketing to align campaign motions with outbound prospecting, event invitations, executive engagement, and follow-up.
Create segment-specific ABM plays that help convert engaged audiences into pipeline and accelerate active opportunities.
Design programs that increase multi-touch engagement at target accounts, with a specific focus on improving conversion from engagement to MQL, SAL, SQL, SQO, pipeline, and revenue.
Ensure ABM motions are globally scalable while allowing for regional and segment-level personalization.
Use AI to identify campaign performance patterns, audience engagement trends, funnel conversion issues, and opportunities for growth.
Develop a structured test-and-learn roadmap across messaging, channels, audiences, offers, landing pages, nurture paths, sales follow-up, and account-based plays.
Apply AI-assisted analysis to improve targeting, conversion, personalization, channel mix, content sequencing, and follow-up motions.
Build feedback loops that convert campaign performance insights into actionable recommendations for Demand Center, Field Marketing, Partner Marketing, Revenue Development, Sales, and Digital teams.
Identify scalable growth opportunities across existing programs, including ways to expand reach, increase account engagement, improve conversion, and reduce manual campaign effort.
Engineer multi-channel campaign flows across webinars, virtual events, digital advertising, targeted programs, nurture, direct mail, content syndication, partner amplification, web, and sales plays.
Define the campaign logic, audience rules, triggers, touchpoint sequencing, personalization approaches, and handoff points across the buyer journey.
Partner with Marketing Operations, Digital, Web, and Data teams to ensure campaign architecture can be executed effectively across marketing automation, CRM, web, attribution, and reporting systems.
Support the implementation and optimization of lead scoring, account engagement signals, nurture paths, and follow-up automation.
Create campaign requirements, briefs, workflows, journey maps, and operating documentation for cross-functional teams.
Identify operational bottlenecks and simplify workflows to improve speed to market.
Partner closely with Revenue Development leadership to ensure campaign engagement data informs outbound prioritization, sales plays, and follow-up strategies.
Build campaign-to-RDR handoff models that clarify when, why, and how Sales or Revenue Development should act on account engagement.
Develop enablement materials that help RDRs and sellers understand the campaign narrative, target audience, account signals, recommended follow-up, and next-best actions.
Support the goal of increasing sales utilization of Demand Center programs and improving campaign influence on outbound and inbound pipeline.
Ensure campaign architecture supports both inbound hand-raises and outbound account progression.